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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
10 Great Franchise Deals
The industry’s best franchise values.
Papa John's Offers Tax Filers a Break
The pizza chain is offering a special deal for those who wait until the last minute to file their taxes.
Papa John's Takes Facebook Fans to the Final Four
Anyone who becomes a "fan" of Papa Johns between now and March 24 will be automatically entered to win two tickets to the NCAA Men's Final Four in Detroit.
Unlikely Pair Brings Papa John's to Dominican Rep.
The pizza chain co-branded with another fast-food brand to open the new location.
Papa John Visits Troops in Kuwait
The pizza chain founder delivered pizzas to Camp Buehring and the local USO.
25 Cent Pizzas at Papa John's
The chain uses the Super Bowl as the backdrop for a big give away.
Pizza Chain Donates to Junior Achievement Program
Papa John's is donating portions of its catering deal sales to the program.
Dunkin' Steals Papa John's CEO
Nigel Travis is in, but what does that mean for Jon Luther?...
Papa John Joins Forces with Caped Crusader
The chain is promoting today's release of The Dark Knight DVD.
Papa John's Founder Returns to C-Suite
John Schnatter succeeds Nigel Travis, who served as Papa John’s president and CEO since 2005.
2009 New Year's Resolution: Learn Spanish
Major brands sign up for Workplace Languages' online lessons for managers.
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