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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Adds Six Pizzas
The company's specialty pizza line is now 14 varieties strong and $12.99 for a limited time.
Papa John's Increases Stock Repurchase Authorization
The company approved an increase to $775 million in the amount of common stock that may be repurchased before the end of next year.
Papa John's Unveils Six-Acre Crop Circle
Design in Colorado touts new 100 percent whole-wheat pizza.
America's Worst Restaurants For Kids Revealed
Eat This, Not That!
authors grade 43 national chains; 6 receive an "F."...
Papa John's Offers Mobile Web Ordering
The new technology is meant to work better with consumers' increasingly busy lives.
Papa John's Introduces Chocolate Pastry Delights
Made with Nestle Toll House Chocolate, Chocolate Pastry Delights comes with four individual pastries.
Papa John's Begins New Pizza Promotion
Papa John's joins with Universal Pictures to promote the release of
The Mummy: Tomb of the Dragon Emperor
by offering three pizza special.
Papa John's to Open 100 Restaurants in Malaysia
Papa John's signs development agreement to open 100 restaurants in Malaysia.
Papa John's Promotes Catering Option
Papa John's has new catering options and is offering special pizza deals.
Papa John's Introduces Whole-Wheat Crust Pizza
Beginning May 26, Papa John’s will become the first national pizza chain to add a 100 percent whole-wheat crust to its menu.
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Denise Lee Yohn: QSR’s Marketing Guru
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