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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Adds to BOD
Retail-industry veteran, Alex W. Smith, is appointed to the company's board of directors.
Papa John's Heeds Call from Space
Papa John's plans to provide returning astronauts with free pizza for a year.
Papa John's - Eight Straight As Number 1
For a record eighth consecutive year, Papa John’s (NASDAQ: PZZA) has earned the highest customer satisfaction rating among pizza chains.
Papa John's Founder Steps Back
Papa John’s International, Inc. (NASDAQ: PZZA) announced a change in position for founder John Schnatter.
Papa John's Offers Special Tax Break
From April 9 to 17 customers can order a large original crust cheese pizza and add toppings for free.
Papa John's Opens Restaurant in Egypt
Egyptian dignitaries join in welcoming the restaurant to Cairo.
Papa John's Purchases 43 Arizona Units
Papa Johns purchased 43 units in Arizona from two franchise groups for $18.4 million.
Papa John's Pizza Hires New Vice President
Alice LeBlanc has been hired as Papa John's vice president of strategic supply chain.
Papa John's Opens 50th Restaurant in South Korea
The landmark opening was the 10th Papa John's restaurant to open in South Korea in the past five months.
Papa John's Rolls Out New Fajita Pizzas
Papa John’s is supporting the rollout of its two new Fajita pizzas with a Coca-Cola co-sponsored online sweepstakes. Prizes include cars, airline tickets, and electronics.
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Denise Lee Yohn: QSR’s Marketing Guru
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