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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Little Caesers Scores High on Value, Low on Taste
According to arecent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most c...
Papa John's Puts the Ball in Fans' Hands with New Promo
Last year, millions of Papa John’s Papa Rewards loyalty program members flipped over winning a free large Papa John’s pizza when, by popular vote, the...
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
Papa John's Signs 200 Franchise Deals in 2012
Papa John's International announced that it will sign more than 200 North American franchise agreements in 2012.
Papa John’s Promotes Caroline Oyler to SVP of Legal Affairs
Papa John's International announced the promotion of Caroline Oyler to senior vice president, legal affairs.
Papa John Scores With Peyton Manning as New Franchisee
Papa John’s, the Official Pizza Sponsor of the NFL, signed a new “franchise player” for the brand, announcing Denver Broncos quarterback Peyton Mannin...
Papa John's Debuts in Azerbaijan
Papa John’s International, the world’s third-largest pizza company with more than 4,000 restaurants in 33 countries, announced the opening of its firs...
Papa John's Kicks Off NFL Season with 2M Free Pizzas
Papa John’s, the Official Pizza Sponsor of the NFL, is kicking off the 2012 NFL season where it left off at Super Bowl XLVI: by offering all of Americ...
Papa John's Offers Incentives Package to Franchisees
In the midst of another strong year of operations and growth, including being rated top in customer satisfaction among all national pizza chains in th...
United Capital Finances Buyout of 12 Papa John's Stores
United Capital Business Lending, a national business lender specializing in franchise finance, announced that it provided $2.2 million in financing to...
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