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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John’s Promotes Thompson to President and COO
Papa John’s International Inc.
NFL Great Jerome Bettis Goes All the Way With Papa John's
Papa John’s, the Official Pizza Sponsor of the NFL, announced the latest signing to its all-star lineup as legendary NFL running back Jerome “The Bus”...
Papa John's is Ranked No. 1 Among National Pizza Chains
Papa John’s has again earned the top spot in customer satisfaction among national pizza chains in the 2013 American Customer Satisfaction Index (ACSI)...
Papa John's Supports Tornado Victims with $400K Donation
Pizza lovers throughout the country joined forces to help Papa John’s support the residents, first responders, and aid workers recover from recent tor...
Papa John's Contributes to Tornado Relief Effort
Papa John's Pizza stood behind the devastated community of Moore, Oklahoma, by rolling out a special offer Sunday that helped fuel the relief effort.
Papa John's CMO Exits to Lead Zimmerman Advertising
Papa John’s International announced that Andrew Varga is resigning his position as chief marketing officer of Papa John’s after accepting the role of ...
Little Caesers Scores High on Value, Low on Taste
According to arecent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most c...
Papa John's Puts the Ball in Fans' Hands with New Promo
Last year, millions of Papa John’s Papa Rewards loyalty program members flipped over winning a free large Papa John’s pizza when, by popular vote, the...
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
Papa John's Signs 200 Franchise Deals in 2012
Papa John's International announced that it will sign more than 200 North American franchise agreements in 2012.
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