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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Ranked No. 1 QSR in Customer Service
Papa John's takes home the top prize in customer satisfaction among limited-service restaurants, according to the American Customer Satisfaction Index...
Subway Leads Industry in Familiarity, Product Quality
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a...
Papa John’s Names 2011 Franchisees of the Year
/*-->*/ Papa John’s International announced its 2011 Franchise Operators of the Year. The Franchisees of the Year winners were: ...
Super Bowl Promo Boosted Papa John's Online Ordering
Papa John's announced last week in its fourth-quarter earnings call that its "Super Bowl XLVI Coin Toss Experience” resulted in a sizeable uptick in o...
“Heads” Coin Toss Will Earn America Free Papa John’s
Papa John’s, the Official Pizza Sponsor of the NFL, today announced that America has called “heads” in Papa John’s Super Bowl XLVI Coin Toss Experienc...
Papa John’s Wants America to Call Super Bowl Coin Toss
No National Football League sponsor knows a quality “toss” like Papa John’s founder, chairman, and CEO John Schnatter, but he’s counting on America to...
Subway Tops 2011 in Consumer Buzz
YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.
For Papa John's, New NFL Season Means Free Pizza
Papa John’s, the Official Pizza Sponsor of the NFL, announced that it is kicking off the 2011 NFL regular season where it left off at Super Bowl XLV—o...
Panchero’s Brings VP of Operations, Controller on Board
Panchero’s Mexican Grill has announced the hiring of Barry Nelson as the company’s new vice president of operations.
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
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Bubbakoo's Hits 10 with New Silverton, NJ, Store
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