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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Charlotte Int'l Gets "Better Ingredients. Better Pizza"
Jude Thompson Says Goodbye to Papa John's
Papa John's International announced the resignation of J. Jude Thompson as president, co-CEO, and member of the Board of Directors.
Another Tax Day Deal at Papa John's
Papa John Inducted Into Business School's Hall of Fame
John Schnatter, founder, chairman and co-CEO of Papa John’s International, last evening was inducted into the Nova Southeastern University’s H.
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
Franchisees Get a Nod From Papa John's
Papa John’s, headquartered in Lousiville, Kentucky, announced its 2010 Franchise Operators of the Year:...
Mark Shapiro On Board at Papa John's
Papa John’s International announced the appointment of Mark S. Shapiro to the company’s board of directors.
Papa John's Puts Its Heart Out for Customers
Chocolates are great. Flowers are nice.
Toppings for Touchdowns at Papa John's
Papa John’s, the Official Pizza Sponsor of the NFL, announced that customers can receive up to seven free toppings – the number of touchdowns scored S...
Papa John's Offers Free Super Bowl Overtime Pizza
Papa John's, the official pizza of Super Bowl XLV, announced that it will offer a free large pizza to members of its online customer-loyalty program i...
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