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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Looks For Creative Pizza Pies
Thousands of Papa John's fans are entering “Papa’s Specialty Pizza Challenge,” a design-your-own-pizza contest with big-time prizes.
Move Over, Papa: Time for a Co-CEO
Papa John's promotes company president Jude Thompson to co-CEO, a position he'll share with founder John Schnatter.
Get Your Specialty Pie Up on Papa John's Menu
“Papa’s Specialty Pizza Challenge” asks customers to create their own pizzas, with a chance to make it on the permanent menu.
Papa John's Praises Its Pizza Franchise Operators
Papa John's recognized its franchise operators who do the best job delivering the 'Better Ingredients, Better Pizza' slogan to customers around the world.
A New Marketing Reality
Industry giants go viral with eye-catching, augmented-reality marketing promotions.
Buy a Pizza, Give $1 to Cancer Research
Papa John's “Coaches Code Challenge” will give $1 to the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund with every online order.
Papa John's Gives You its Heart
From February 11 through February 14, customers can order chain's heart-shaped, thin-crust pizzas.
Three Touchdowns Equals Three Free Toppings
Pap John's is offering three free toppings on any large cheese pizza due to the New Orleans Saints' three touchdowns in Sunday's Super Bowl.
For Every Super Bowl Touchdown, Score a Free Topping
Papa John's announced that its “Toppings for Touchdowns” promotion will run nationwide for the three days following the big game.
Papa John's Readies for Super Bowl Spotlight
"Papa's in the House" advertisement to air near the two-minute warning of the first half of Super Bowl XLIV.
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