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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Readies for Super Bowl Spotlight
"Papa's in the House" advertisement to air near the two-minute warning of the first half of Super Bowl XLIV.
Nonstandard delivery methods provide a green method of getting your food from Point A to Point B—and a potential marketing tool.
Papa John's, NFL Team Up
January is “National Football Month” for the pizza chain, with special deals for football parties leading up to February 7 Super Bowl.
Papa John's Celebrating New Year in Times Square
"Papa" John Schnatter will be on hand to distribute coupons, film commercial footage, celebrate chain's 25th anniversary.
Papa John's Launches Online Gift Card Service
Customers can send virtual gift cards worth between $10 and $100 to family and friends via e-mail.
New Development Incentive Program Hatched at Papa John's
Program includes several features for qualifying restaurants opening in 2010, including no franchise fee.
Former Quiznos Exec Joins Dunkin' Brands
Rich Emmett is the company's new senior vice president and general counsel.
Papa John's Gives Away 300 Wii Systems
In a marketing move that bets consumers want pizza at family game night, Papa John's is launching huge online promotion.
Papa John's Taking New Pizzas to Firehouses
Promo for Six Meats and Six Cheese pizzas giving free pizzas to firehouses on November 10.
Money Raised for Soldiers at Ohio Papa John's
Riverside, Ohio, unit raises money for HeroBox charity.
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Denise Lee Yohn: QSR’s Marketing Guru
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