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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Buy a Pizza, Give $1 to Cancer Research
Papa John's “Coaches Code Challenge” will give $1 to the V Foundation for Cancer Research and the Kay Yow/WBCA Cancer Fund with every online order.
Papa John's Gives You its Heart
From February 11 through February 14, customers can order chain's heart-shaped, thin-crust pizzas.
Three Touchdowns Equals Three Free Toppings
Pap John's is offering three free toppings on any large cheese pizza due to the New Orleans Saints' three touchdowns in Sunday's Super Bowl.
For Every Super Bowl Touchdown, Score a Free Topping
Papa John's announced that its “Toppings for Touchdowns” promotion will run nationwide for the three days following the big game.
Papa John's Readies for Super Bowl Spotlight
"Papa's in the House" advertisement to air near the two-minute warning of the first half of Super Bowl XLIV.
Nonstandard delivery methods provide a green method of getting your food from Point A to Point B—and a potential marketing tool.
Papa John's, NFL Team Up
January is “National Football Month” for the pizza chain, with special deals for football parties leading up to February 7 Super Bowl.
Papa John's Celebrating New Year in Times Square
"Papa" John Schnatter will be on hand to distribute coupons, film commercial footage, celebrate chain's 25th anniversary.
Papa John's Launches Online Gift Card Service
Customers can send virtual gift cards worth between $10 and $100 to family and friends via e-mail.
New Development Incentive Program Hatched at Papa John's
Program includes several features for qualifying restaurants opening in 2010, including no franchise fee.
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START TO FINISH: WHAT INSPIRES EXECS
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