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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Launches Online Gift Card Service
Customers can send virtual gift cards worth between $10 and $100 to family and friends via e-mail.
New Development Incentive Program Hatched at Papa John's
Program includes several features for qualifying restaurants opening in 2010, including no franchise fee.
Former Quiznos Exec Joins Dunkin' Brands
Rich Emmett is the company's new senior vice president and general counsel.
Papa John's Gives Away 300 Wii Systems
In a marketing move that bets consumers want pizza at family game night, Papa John's is launching huge online promotion.
Papa John's Taking New Pizzas to Firehouses
Promo for Six Meats and Six Cheese pizzas giving free pizzas to firehouses on November 10.
Money Raised for Soldiers at Ohio Papa John's
Riverside, Ohio, unit raises money for HeroBox charity.
Hoops Coach Helps Papa John's Raise Money for Kids
University of Kentucky basketball coach John Calipari helps company raise $50,000 for Kentucky Children's Hospital.
Ohio Papa John's to Celebrate Heroes
Parking lot celebration in Riverside, Ohio, to raise awareness and funds for troop-supporting HeroBox.
Papa John's to Sell Optimus Prime and Co.
Promotion for DVD release of new "Transformers" movie to run through November 1.
Papa John's Promotes Three
Management team rounded out after the promotions of three company employees.
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Juice It Up! Promises 'Nirvana' with Matcha Green Tea LTO
Grabbagreen Signs Second Dallas Deal
Bruegger's Bagels Franchisee Wins First Bagel Bake-Off
Potbelly Opens Second Toledo, Ohio, Location
Pieology Opens New Pomona, California, Unit
La Madeleine Opens New Store in Lubbock, Texas
Juice It Up! Opens Rocklin, California, Location
The Competition for Summer Staff Heats Up
Vollrath Debuts New Serving Equipment at NRA Show
Taco John's Awards Top-Performing Restaurants
Ones to Watch