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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Hoops Coach Helps Papa John's Raise Money for Kids
University of Kentucky basketball coach John Calipari helps company raise $50,000 for Kentucky Children's Hospital.
Ohio Papa John's to Celebrate Heroes
Parking lot celebration in Riverside, Ohio, to raise awareness and funds for troop-supporting HeroBox.
Papa John's to Sell Optimus Prime and Co.
Promotion for DVD release of new "Transformers" movie to run through November 1.
Papa John's Promotes Three
Management team rounded out after the promotions of three company employees.
Papa John's Hires Chief Marketing Officer
Andrew Varga previously worked for 21 years with Brown-Forman Corporation.
Papa John’s Founder Searches for 1972 Camaro
John Schnatter will be making a roadtrip to find his Camaro that he sold to start Papa John’s restauraunt.
Papa John's Founder to Set Record for Highest Pizza Delivery
Delivery to the top of Skydeck Chicago part of promotions for chain's Road Trip.
Papa John's CEO Lets Customers Take the Driver's Seat
Visitors to www.papasroadtrip.com can virtually drive’s John Schnatter 1972 Z28 Camaro via Web cam.
Papa John's Revenue Down for First Quarter
The pizza chain experienced a 1.4 percent decrease in revenue from last year.
Papa John's Offers Franchise Deal for 25 Anniversary
The pizza chain is cutting its royalty fees for 12 months and its franchise fee all together.
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Denise Lee Yohn: QSR’s Marketing Guru
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