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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Former Quiznos Exec Joins Dunkin' Brands
Rich Emmett is the company's new senior vice president and general counsel.
Papa John's Gives Away 300 Wii Systems
In a marketing move that bets consumers want pizza at family game night, Papa John's is launching huge online promotion.
Papa John's Taking New Pizzas to Firehouses
Promo for Six Meats and Six Cheese pizzas giving free pizzas to firehouses on November 10.
Money Raised for Soldiers at Ohio Papa John's
Riverside, Ohio, unit raises money for HeroBox charity.
Hoops Coach Helps Papa John's Raise Money for Kids
University of Kentucky basketball coach John Calipari helps company raise $50,000 for Kentucky Children's Hospital.
Ohio Papa John's to Celebrate Heroes
Parking lot celebration in Riverside, Ohio, to raise awareness and funds for troop-supporting HeroBox.
Papa John's to Sell Optimus Prime and Co.
Promotion for DVD release of new "Transformers" movie to run through November 1.
Papa John's Promotes Three
Management team rounded out after the promotions of three company employees.
Papa John's Hires Chief Marketing Officer
Andrew Varga previously worked for 21 years with Brown-Forman Corporation.
Papa John’s Founder Searches for 1972 Camaro
John Schnatter will be making a roadtrip to find his Camaro that he sold to start Papa John’s restauraunt.
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Blimpie Features Meat-Heavy 'Blimp' LTO
Uncle Maddio's Opens New Florida Locations
Jimboy's Tacos Raises $11,000 for Muscular Dystrophy
Rapid Fired Pizza Serves Shrimp Alfredo Pizza for Lent
Fazoli's Appoints New CMO, VP of Operations
UFood Opens New Store in Logan International Airport
Kono Pizza Signs 20-Unit Deal
Mrs. Winner's Chicken & Biscuits Signs Two Deals
Chicken Salad Chick to Open Second Mobile Location
Pancheros Launches 'Burritos with Benefits' Rewards
Ones to Watch