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Research and development expenses can add significant dollars to a rebrand project.
A Global Game-Changer
International sports sponsorships could be the ticket to building a global brand presence.
You’ve Got to Start Somewhere
Women plant their roots in foodservice to prepare for a career climbing the ladder.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
It's a Partnership, Not Charity
Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The Fall of Pizza
The last decade was a struggle for most major pizza players. Can the segment’s leaders reverse their falling fortunes?
Who's the Face of Your Brand?
Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
Papa John's Founder to Set Record for Highest Pizza Delivery
Delivery to the top of Skydeck Chicago part of promotions for chain's Road Trip.
Papa John's CEO Lets Customers Take the Driver's Seat
Visitors to www.papasroadtrip.com can virtually drive’s John Schnatter 1972 Z28 Camaro via Web cam.
Papa John's Revenue Down for First Quarter
The pizza chain experienced a 1.4 percent decrease in revenue from last year.
Papa John's Offers Franchise Deal for 25 Anniversary
The pizza chain is cutting its royalty fees for 12 months and its franchise fee all together.
Papa John's Selects New President and COO
Jude Thompson will step into his new roles today; John Schnatter will continue as the brand's CEO.
Papa John's Offers Tax Filers a Break
The pizza chain is offering a special deal for those who wait until the last minute to file their taxes.
Papa John's Takes Facebook Fans to the Final Four
Anyone who becomes a "fan" of Papa Johns between now and March 24 will be automatically entered to win two tickets to the NCAA Men's Final Four in Detroit.
Unlikely Pair Brings Papa John's to Dominican Rep.
The pizza chain co-branded with another fast-food brand to open the new location.
Papa John Visits Troops in Kuwait
The pizza chain founder delivered pizzas to Camp Buehring and the local USO.
25 Cent Pizzas at Papa John's
The chain uses the Super Bowl as the backdrop for a big give away.
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START TO FINISH: WHAT INSPIRES EXECS
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