industry headlines

Checkers Announces NASCAR Sponsorship

2005-08-05 Checkers Drive-In Restaurants, Inc. today announced that it is signing on as the primary sponsor for five high-profile NASCAR NEXTEL Cup Series races this season.

Checkers and Rally’s NASCAR Sweepstakes Begins, Lasts Through Summer

2005-06-21 Checkers Drive-In Restaurants, Inc., the nation's largest double drive-thru chain and Official Burger and Drive-Thru Restaurant of NASCAR®, is offering guests the chance to win $100,000, NASCAR Race Weekend Trips, and millions of food offers.

Checkers/Rally's Revs Up Third Year as Official Burger of Indy 500

2005-05-27 Double drive-thru chain expands brand visibility through Community Day, Carb Day Events.

Checkers/Rally’s Extends Motor Sports Relationship

2005-02-03 As a result of record above-industry-average comp sales, the double drive-thru chain renews Indy 500, Brickyard 400 Sponsorships.

Rally's® Hamburgers Gives Away Saints Motorcycle

2002-04-12 Rally's presents New Orleans' woman with new bike...

Ohio-Area Rally's Restaurants Acquired for $5.1 Million

2001-11-12 ALTES/SETLA is pledging to revitalize the Rally's brand at each of sixty Ohio locations through a renewed commitment to quality, service, and value.