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Rubio's Opens New Location With Upscale Design
Rubio's Fresh Mexican Grill is set to open on March 25 in San Mateo, California, and this location boasts a beach-like, water-centric atmosphere.
Rubio's Introduces Grilled Gourmet Tacos
Flavors are sirloin steak, garlic herb shrimp, Portobello mushrooms & poblano peppers, and grilled chicken.
Rubio's Restaurants, Inc. Announces New Franchise Agreement and 2006 Development Plans
Rubio's Restaurants, Inc. today announced the signing of a new franchise agreement and its 2006 development plans.
Rubio's Announces Executive Change
Rubio's Restaurants, Inc. announces that Sheri Miksa has resigned her position as president, chief executive officer and director of the company.
Rubio's Restaurants, Inc. Announces Executive Addition
Carlsbad-based Rubio's® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.
Rubio's Launches New Marketing Campaign
Rubio's Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.
Rubio's Launches New Marketing Initiative
Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.
Rubio's Reports Risen Revenues
Rubio's announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.
Rubio’s Introduces Healthy Burrito Meal Deal
The new HealthMex combo offers guests a low-fat burrito meal alternative.
Rubio's Adds $1 Enchilada to Menu
Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry.
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