industry headlines

Rubio's Opens New Location With Upscale Design

2010-03-06 Rubio's Fresh Mexican Grill is set to open on March 25 in San Mateo, California, and this location boasts a beach-like, water-centric atmosphere.

Rubio's Introduces Grilled Gourmet Tacos

2008-07-23 Flavors are sirloin steak, garlic herb shrimp, Portobello mushrooms & poblano peppers, and grilled chicken.

Rubio's Restaurants, Inc. Announces New Franchise Agreement and 2006 Development Plans

2006-01-20 Rubio's Restaurants, Inc. today announced the signing of a new franchise agreement and its 2006 development plans.

Rubio's Announces Executive Change

2005-12-20 Rubio's Restaurants, Inc. announces that Sheri Miksa has resigned her position as president, chief executive officer and director of the company.

Rubio's Restaurants, Inc. Announces Executive Addition

2005-10-14 Carlsbad-based Rubio's® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.

Rubio's Launches New Marketing Campaign

2005-07-26 Rubio's Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.

Rubio's Launches New Marketing Initiative

2005-01-26 Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.

Rubio's Reports Risen Revenues

2005-01-20 Rubio's announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.

Rubio’s Introduces Healthy Burrito Meal Deal

2005-01-12 The new HealthMex combo offers guests a low-fat burrito meal alternative.

Rubio's Adds $1 Enchilada to Menu

2004-11-16 Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry.