industry headlines

All New Sonic Boom: Chain Rolls Out $5 Boom Box

2016-05-31 Sonic Drive-In is offering guests the ultimate summer special with the all-new $5 Sonic Boom Box.

Quick Serves Cut Calories in Kids' Meals

2016-04-22 While the efforts of various restaurants to increase the healthfulness of their offerings continue to garner industry-wide attention, one key consumer...

Sonic Opens First Rhode Island Store

2015-10-27 Sonic, America’s Drive-In, is celebrating the opening of its first Rhode Island drive-in location on Monday, October 26.

Sonic Supports Teachers with 'Limeades for Learning'

2015-10-05 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of Limeades for Learning.

Boneless Wings Return to Sonic by Popular Demand

2015-09-22 Back by popular demand, Sonic Drive-In announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience.

Subway Shines in Mid-Year Buzz Rankings

2015-07-17 The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top ach...

Sonic Names New VP Of National Marketing

2015-06-15 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, today announced Sarah Beddoe as its new vice president of national marketing.

Sonic Offers LTO Game-Themed Toys with Kids' Meals

2015-03-23 Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...

Sonic Expands Into Rhode Island

2015-02-12 Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.

Sonic Signs Endorsement Deal with NBA Superstar Durant

2014-11-20 Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold me...