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10 Ways to Leverage the Experience Economy
How quick serves are delivering more dynamic and memorable dining experiences.
How Hot Dogs—Yes, Hot Dogs—Are a Menu Winner
Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.
Playing the Long Game
From swapping out fluorescents for LED lights to installing solar panels, energy-efficient upgrades can help brands save money.
Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
Sonic Donates More Than $1M to U.S. Teachers
SONIC Drive-In, the nation’s largest chain of drive-in restaurants, wrapped up its eight annual Limeades for Learning Fall Voting Campaign, giving mor...
All New Sonic Boom: Chain Rolls Out $5 Boom Box
Sonic Drive-In is offering guests the ultimate summer special with the all-new $5 Sonic Boom Box.
Quick Serves Cut Calories in Kids' Meals
While the efforts of various restaurants to increase the healthfulness of their offerings continue to garner industry-wide attention, one key consumer...
Sonic Opens First Rhode Island Store
Sonic, America’s Drive-In, is celebrating the opening of its first Rhode Island drive-in location on Monday, October 26.
Sonic Supports Teachers with 'Limeades for Learning'
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of Limeades for Learning.
Boneless Wings Return to Sonic by Popular Demand
Back by popular demand, Sonic Drive-In announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience.
Subway Shines in Mid-Year Buzz Rankings
The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top ach...
Sonic Names New VP Of National Marketing
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, today announced Sarah Beddoe as its new vice president of national marketing.
Sonic Offers LTO Game-Themed Toys with Kids' Meals
Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...
Sonic Expands Into Rhode Island
Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.
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