Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.
From swapping out fluorescents for LED lights to installing solar panels, energy-efficient upgrades can help brands save money.
Sonic Drive-In is offering guests the ultimate summer special with the all-new $5 Sonic Boom Box.
While the efforts of various restaurants to increase the healthfulness of their offerings continue to garner industry-wide attention, one key consumer group is rarely addressed: kids.
With the exception of the burger segment, the strong gains of early 2015 ebbed in the second half of the year.
Sonic, America’s Drive-In, is celebrating the opening of its first Rhode Island drive-in location on Monday, October 26.
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of Limeades for Learning.
Back by popular demand, Sonic Drive-In announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience.
The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top achiever for the period.
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, today announced Sarah Beddoe as its new vice president of national marketing.
Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusively with the purchase of the restaurant
Consumer demand for breakfast all day is at an all-time high. Will operators respond?
Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold medalist, and Male Athlete of the Year ESPY
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the promotions of Paige Bass and Anita Vanderveer.
Today, SONIC Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of its annual Limeades for Learning initiative.
Sonic Drive-In introduced its new Cheesy Pub Chicken Sandwich.
If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messaging smartphone app known as Snapchat.
Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.
Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the brand’s Oklahoma City headquarters.
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Sonic Drive-In is bringing back its Summer of Shakes for another year and giving fans more reasons to embrace the season with 25 slush flavors.
Sonic Corp., parent company and franchisor of the nation’s largest chain of drive-in restaurants, announced the promotions of two executives within the marketing team.
With more than 60 years in the quick-service game and a robust presence in the South and Central Plains, Sonic Drive-In is making progress in its commitment to expanding across the U.S., primarily
SONIC Drive-In received top honors in the 2014 Temkin Experience Ratings report by market research organization Temkin Group, moving up to fifth place after earning the seventh spot in 2013.
On April 1, Sonic Drive-In announced the Kale Cream Pie Shake to unsuspecting fans—well, April Fools!
Hot, spicy menu items gaining popularity among diners.
Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors.
National TV spots spark consumer excitement in new markets.