Sonic

featured articles

How Hot Dogs—Yes, Hot Dogs—Are a Menu Winner Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.	Playing the Long Game From swapping out fluorescents for LED lights to installing solar panels, energy-efficient upgrades can help brands save money.
Diamonds in the Rough If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.	Lessons in Giving Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch Hot, spicy menu items gaining popularity among diners.	Build the Buzz National TV spots spark consumer excitement in new markets.
A Bright Idea Citrus adds a fresh, sweet, and sour complexity across the menu.	Drive Incremental Sales with Drinks Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.	A Sonic Rebound After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.

industry headlines

All New Sonic Boom: Chain Rolls Out $5 Boom Box

2016-05-31 Sonic Drive-In is offering guests the ultimate summer special with the all-new $5 Sonic Boom Box.

Quick Serves Cut Calories in Kids' Meals

2016-04-22 While the efforts of various restaurants to increase the healthfulness of their offerings continue to garner industry-wide attention, one key consumer...

Sonic Opens First Rhode Island Store

2015-10-27 Sonic, America’s Drive-In, is celebrating the opening of its first Rhode Island drive-in location on Monday, October 26.

Sonic Supports Teachers with 'Limeades for Learning'

2015-10-05 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of Limeades for Learning.

Boneless Wings Return to Sonic by Popular Demand

2015-09-22 Back by popular demand, Sonic Drive-In announced the return of Boneless Wings with a lineup of exciting flavors for the ultimate wing experience.

Subway Shines in Mid-Year Buzz Rankings

2015-07-17 The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top ach...

Sonic Names New VP Of National Marketing

2015-06-15 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, today announced Sarah Beddoe as its new vice president of national marketing.

Sonic Offers LTO Game-Themed Toys with Kids' Meals

2015-03-23 Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...

Sonic Expands Into Rhode Island

2015-02-12 Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.

Sonic Signs Endorsement Deal with NBA Superstar Durant

2014-11-20 Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold me...

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