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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Blasts Get Makeover with Candy, Fruit Mix-Ins
Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors.
Sonic Strengthens Premium Chicken Lineup
Sonic Drive-In introduced its new Honey Mustard & Swiss Chicken Sandwich and announced the return of the Asiago Caesar Chicken Club Sandwich to it...
Sonic Continues Upstate New York Expansion
Following a flurry of recent expansion news, Sonic Drive-In announced another franchise development agreement for six new drive ins in Syracuse, New Y...
Sonic Unveils Red Velvet Molten Cake Sundae
This February, Sonic Drive-In is giving guests the chance to enjoy three classic desserts in one with the Red Velvet Molten Cake Sundae.
Sonic Announces the Return of Pretzel Dogs
Sonic Drive-In announced Pretzel Dogs are back by popular demand.
Sonic Recruits Industry Vets to Grow Consumer Market
Sonic Drive-In, one of the nation’s largest chain of drive-in restaurants, announced the hiring of Steve Bailey and Craig Sherwood as senior directors...
Sonic Spices Up Breakfast with Salsa Verde
Sonic Drive-In is giving breakfast a jumpstart with two flavorful new limited-time breakfast offerings: the Salsa Verde Breakfast Burrito and the Sals...
Sonic Drive-In Gains More Ground in California
For the second time in recent months, Sonic Drive-In announced expansion plans for the state of California with a franchise agreement slated to bring ...
Sonic Takes Upstate New York by Storm
Starting the new year with additional unit growth, Sonic Drive-In announced expansion plans in the state of New York with a franchise agreement bringi...
Sonic Rings in the Holidays with Mint Desserts
This season, Sonic Drive-In will help guests get in the holiday spirit with two new minty treats: the Vanilla Holiday Mint Shake and Chocolate Holiday...
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