industry headlines

Sonic Serves Up New Natural-Cut Fries

2013-11-05 Sonic Drive-In announced the launch of its new Natural-Cut Fries.

Sonic Spices Up Menu with LTOs

2013-10-30 Sonic Drive-In unveiled a new lineup of spicy menu items that seek to meet the growing consumer demand for fiery foods.

SONIC Rolls Out Super Crunch Chicken Strips

2013-10-04 SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips.

Sonic Names New Chief Development & Strategy Officer

2013-08-22 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the hiring of John Budd in the newly created role of chief development a...

Sonic Turns to Micros as POS, Back Office Solutions Provider

2013-08-22 MICROS Systems, a provider of information technology solutions for the hospitality and retail industries, announced that SONIC, the nation's largest c...

Rain or Shine, Sonic is Set to Move to Seattle

2013-08-13 Rain or shine, Seattle-area residents will soon have a new dining option to brighten their days.

Sonic Boosts Breakfast with New Egg White Option

2013-08-12 The most important meal of the day just got a lot more interesting, as SONIC Drive-In announced two exciting changes to its breakfast menu.

Native American Tribe Welcomes First Sonic to Area

2013-08-07 As SONIC develops new franchises across the country as part of an initiative to expand into rural markets, the company has reached an agreement with t...

Sonic Hits Milestone with Stores in 44 States

2013-08-01 SONIC Drive-In continues to expand across the U.S. by opening its first store in North Dakota.

SONIC Marries the Tastes of Summer with New Pretzel Dogs

2013-06-25 For a few glorious weeks this summer, when baseball season is in full swing, people will no longer face the age-old summertime dilemma of hot dog vers...