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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Serves Up New Natural-Cut Fries
Sonic Drive-In announced the launch of its new Natural-Cut Fries.
Sonic Spices Up Menu with LTOs
Sonic Drive-In unveiled a new lineup of spicy menu items that seek to meet the growing consumer demand for fiery foods.
SONIC Rolls Out Super Crunch Chicken Strips
SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips.
Sonic Names New Chief Development & Strategy Officer
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the hiring of John Budd in the newly created role of chief development a...
Sonic Turns to Micros as POS, Back Office Solutions Provider
MICROS Systems, a provider of information technology solutions for the hospitality and retail industries, announced that SONIC, the nation's largest c...
Rain or Shine, Sonic is Set to Move to Seattle
Rain or shine, Seattle-area residents will soon have a new dining option to brighten their days.
Sonic Boosts Breakfast with New Egg White Option
The most important meal of the day just got a lot more interesting, as SONIC Drive-In announced two exciting changes to its breakfast menu.
Native American Tribe Welcomes First Sonic to Area
As SONIC develops new franchises across the country as part of an initiative to expand into rural markets, the company has reached an agreement with t...
Sonic Hits Milestone with Stores in 44 States
SONIC Drive-In continues to expand across the U.S. by opening its first store in North Dakota.
SONIC Marries the Tastes of Summer with New Pretzel Dogs
For a few glorious weeks this summer, when baseball season is in full swing, people will no longer face the age-old summertime dilemma of hot dog vers...
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