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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Looking to Expand on the West Coast
“Slush sightings” will soon be as common as “star sightings” in southern California, as SONIC Drive-In announced plans to open 15 new drive-ins in the...
Sonic Introducing New Take on Traditional Club Sandwich
SONIC Drive-In has re-imagined the club sandwich – a classic that’s been around for longer than a century – to introduce the new Asiago Caesar Chicken...
Sonic Makes Mornings Sweeter
Not a morning person? You may not be alone.
It's a Summer of Shakes at Sonic
At Sonic, each shake is hand-mixed with the chain’s Real Ice Cream and available in a variety of flavors beyond old favorites like chocolate, vanilla,...
Sonic Bolsters Franchise Team with New Hires
Sonic announced the expansion of its franchise development team with two additions to its management team: Bob Franke, senior vice president of franch...
Oklahoma Sonic Unit Makes Ordering a Breeze for Truckers
Sonic Drive-In in Valliant, Oklahoma, wants people to know, “Truckers Welcome!”...
Sonic Goes Green with New Tea Lineup
Living up to its reputation as the “Ultimate Drink Stop” SONIC Drive-In announced the launch of a new line of freshly brewed green iced teas available...
Sonic Names Cohn & Wolfe Its New PR Agency of Record
Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the selection of Cohn & Wolfe as its new public relations agency of rec...
Sonic CEO Recognized as Most Admired CEO in Oklahoma
The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO ...
Sonic President Scott McLain to Resign in March
Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position e...
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