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Playing the Long Game
From swapping out fluorescents for LED lights to installing solar panels, energy-efficient upgrades can help brands save money.
Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
Sonic Names Cohn & Wolfe Its New PR Agency of Record
Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the selection of Cohn & Wolfe as its new public relations agency of rec...
Sonic CEO Recognized as Most Admired CEO in Oklahoma
The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO ...
Sonic President Scott McLain to Resign in March
Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position e...
Sonic Turns to PeopleAnswers for Hiring Help
PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the ...
Sonic Names New Below-the-Line Agency Partner
Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas Cit...
Sonic Offers Scary Good Corn Dog Halloween Deal
Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn...
Sonic Sees Net Income Jump 25% in Q4
Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.
Sonic Rings In Back-to-School Season with LTO Menu
With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, Nati...
Sonic to End Pig Confinement by 2022
Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates.
Sonic Turns to 1010data for Business Analytics
SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from oper...
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