Jump to navigation
How Hot Dogs—Yes, Hot Dogs—Are a Menu Winner
Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.
Playing the Long Game
From swapping out fluorescents for LED lights to installing solar panels, energy-efficient upgrades can help brands save money.
Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
Sonic Fills Marketing, Franchising VP Roles
SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the br...
Order-Matic Partners with Quail Digital
Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K.
Sonic Takes Another Look at 'Two Guys' for Marketing Help
After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing stra...
Phoenix Sonic Units First With Online Ordering Groupon
Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online ord...
In a First, Sweet Potato Tots Come to Sonic
Sweet potatoes are making a grand entrance on the SONIC menu.
Sonic Launches Website for Hispanic Consumers
Got a craving for Sonic?...
Sonic Appoints O’Reilly to Chief Marketing Officer
Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief ...
SONIC Bolsters Corporate Leadership Lineup
SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy an...
To Kickstart Growth, Sonic Will Highlight Daypart Opportunities
Clifford Hudson, CEO of Sonic, said during the firm's investor meeting on January 4 that the company will roll out a new marketing campaign in the spr...
Restaurants Respond to Healthy New Year’s Resolutions
As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating.
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
TLT Food To Debut in Pasadena, CA
Smoothie King Hits 800-Store Mark
Wingstop Welcomes New General Counsel
Corner Bakery Cafe Crafts Limited-Time Italian Menu
Starbucks Names New Executive Creative Director
Krystal and Tabasco Fuse for ‘Fired Up’ Menu and 3D Art
Dickey's To Launch Chicknic Pack with Whole Chicken
Chipotle Getting Into Burger Business with Tasty Made
Beefsteak Grows D.C. Presence and Debuts in PA
Firenza Pizza To Open Five New NC Locations