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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Takes Another Look at 'Two Guys' for Marketing Help
After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing stra...
Phoenix Sonic Units First With Online Ordering Groupon
Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online ord...
In a First, Sweet Potato Tots Come to Sonic
Sweet potatoes are making a grand entrance on the SONIC menu.
Sonic Launches Website for Hispanic Consumers
Got a craving for Sonic?...
Sonic Appoints O’Reilly to Chief Marketing Officer
Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief ...
SONIC Bolsters Corporate Leadership Lineup
SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy an...
To Kickstart Growth, Sonic Will Highlight Daypart Opportunities
Clifford Hudson, CEO of Sonic, said during the firm's investor meeting on January 4 that the company will roll out a new marketing campaign in the spr...
Restaurants Respond to Healthy New Year’s Resolutions
As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating.
Sonic Drive-In Serves Up Solar Energy
Sonic Introduced New Toaster Melt Sandwiches
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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Costa Vida Unveils Its First Mobile App
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CREAM Celebrates the Season with Holiday Flavors
Ones to Watch