industry headlines

Starbucks Now Serving Christmas Tree Frappuccinos

2017-12-07 As tree lots pop up on every corner and the scent of evergreen wafts in the air, the holiday decorating and celebrating season is in full swing, start...

Starbucks Opens Premium Reserve Roastery in Shanghai

2017-12-05 Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening Wednesday, culminatin...

Starbucks Introduces Biggest Giveaway Ever

2017-12-04 Starbucks is giving a little extra good to its customers this holiday.

Starbucks Introduces a New Red Holiday Cup

2017-11-28 Starting Tuesday for a limited time, Starbucks stores around the world will serve beverages in a new red holiday cup, featuring a white heart framed b...

Starbucks, Spotify Launch Special Gift Cards

2017-11-27 Starting November 28, Starbucks and Spotify will debut three limited-edition Starbucks Cards featuring Chance the Rapper, Lady Gaga, and Metallica.

Starbucks Adds Toffee Almondmilk Hot Cocoa to Menu

2017-11-21 Enjoy the sweet and festive flavors of the season with Starbucks new Toffee Almondmilk Hot Cocoa.

Starbucks Debuts Juniper Latte at Roastery

2017-11-21 Holiday memories are often tied to the senses—the smell of freshly cut trees, a cold breath of winter air, the sound of footsteps crunching on snow.

Starbucks Kicks Off Holiday Season in Style

2017-11-09 The holidays have officially arrived at Starbucks stores in the U.S., and Starbucks is kicking off the season Thursday with its holiday beverage Share...

Starbucks Brings First Italian Princi Bakery to U.S.

2017-11-07 Starbucks Coffee Company announced the opening of the first Princi bakery and café location in the U.S. at its Starbucks Reserve Roastery in Seattle.

Howard Schultz Receives National Equal Justice Award

2017-11-06 No matter what we look like or where we come from, our destinies are bound together, said Howard Schultz, Starbucks executive chairman, in a speech Th...