industry headlines

SBUX Next 5 Years: More Mobile Ordering, Food, Alcohol

2014-12-04 Starbucks Coffee Company chairman, president, and chief executive officer Howard Schultz and other company leaders detailed Starbucks five-year strate...

One Customer to Win Free Starbucks for Life

2014-12-02 With the holiday shopping season in full swing, Starbucks is offering customers the chance to gift themselves the ultimate prize: Starbucks for life.

Starbucks Announces Black Friday and Cyber Monday Deals

2014-11-21 Starbucks invites customers to shop for Black Friday deals at participating stores in the U.S.

Starbucks Brings Wireless Charging to San Fran Stores

2014-11-19 Starbucks unveiled Powermat wireless charging in approximately 200 of its stores in the San Francisco Bay Area.

Starbucks Brings Back Thanksgiving Blend

2014-11-04 When the leaves start to fall, Starbucks looks forward to the annual tradition of taking time to celebrate the season with Starbucks Thanksgiving Blen...

Starbucks Unveils Digital Innovations for Holidays

2014-10-17 Starbucks Coffee Company unveiled a roadmap of innovations to its more than 2,000 district managers at the Starbucks Leadership Experience conference ...

Starbucks Marks Early Fall Season with Return of PSL

2014-08-28 Starbucks announced the early launch of Pumpkin Spice Latte (PSL) for its most loyal of fans.

Starbucks Test Mobile Trucks on College Campuses

2014-08-19 Classes don’t begin until later this week at Arizona State University, but there’s already a buzz on campus about a Starbucks mobile truck.

Starbucks Launches Initiative to Address Civic Issues

2014-06-24 Through the new Solutions City initiative, mayors in five cities – Sacramento, California; Baltimore, Columbus, Ohio; Orlando, Florida, and Phoenix – ...

Starbucks Debuts Fizzio Sodas, Shaken Iced Teas

2014-06-23 Just in time for the warm weather, Starbucks will unveil a selection of new beverages, with the addition of Fizzio Handcrafted Sodas and Teavana Shake...