Do PETA and Taco Bell belong in the same conversation? Perhaps the absurdity of that question is the point exactly.
The Doritos Locos Taco, the Taco Bell menu item that changed the way America thinks about crunchy tacos five years ago, is now changing how people can do good.
Millennials are forcing chains to look at opportunities in new dayparts.
Wedding bells are ringing Taco Bell-style, as the company announced it is celebrating love by giving fans the opportunity to get married at its Las Vegas Cantina flagship restaurant.
Yum! Brands, Inc. reported results for the fourth quarter ended December 31, 2016.
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
Taco Bell’s latest food innovation made its highly anticipated debut on menus nationwide Thursday.
Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crispy chicken.
Yum China Holdings, Inc. and Taco Bell Corp. announced that they have opened the first Taco Bell restaurant in the second largest economy in the world: China.
In the spirit of New Year’s, millions of resolutions will be made.
Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22.
Taco Bell continues to accelerate its international growth by expanding further into the Spanish market.
The Mexican chain has major plans for the future. Among them, the goal to bolster and improve its massively growing workforce.
Taco Bell made its debut on the Las Vegas Strip on Monday, becoming the brand’s 7,000th restaurant and first flagship destination.
Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Major players like Taco Bell are investing in chatbots to better engage customers.
Bettering the employee experience translated to improved customer service—on all fronts.
Taco Bell is taking Glen Bell’s vision of sharing Mexican inspired food to one of the world’s largest markets: São Paulo, Brazil.
This social media tool is the best way to reach young consumers.
Loyalty programs make the big move into smartphone ubiquity.
Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio, and fire pit?
QSR magazine, a leading restaurant industry trade publication, and SeeLevel HX, a business intelligence provider, have partnered to continue bringing the QSR Drive-Thru Performance Study t
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Taco Bell announced the promotion of Marisa Thalberg to chief marketing officer (CMO), where she will oversee all product and brand marketing and consumer engagement.
Taco Bell knows there is no traditional path to success. Yet today there are still those traditional rules to what is valued.
Six news-makers that helped define the year in limited-service restaurants.
In recent years restaurant operators have adapted their social media strategy as the benefits of platforms like Twitter and Facebook become more apparent.
Waffles find a place on the menu beyond breakfast.
Taco Bell extended its long-standing promise to delivering quality food at great value by announcing that 100 percent of its more than 6,000 U.S.