Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Major players like Taco Bell are investing in chatbots to better engage customers.
Bettering the employee experience translated to improved customer service—on all fronts.
Taco Bell is taking Glen Bell’s vision of sharing Mexican inspired food to one of the world’s largest markets: São Paulo, Brazil.
This social media tool is the best way to reach young consumers.
Loyalty programs make the big move into smartphone ubiquity.
Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio, and fire pit?
QSR magazine, a leading restaurant industry trade publication, and SeeLevel HX, a business intelligence provider, have partnered to continue bringing the QSR Drive-Thru Performance Study t
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Taco Bell announced the promotion of Marisa Thalberg to chief marketing officer (CMO), where she will oversee all product and brand marketing and consumer engagement.
Taco Bell knows there is no traditional path to success. Yet today there are still those traditional rules to what is valued.
Six news-makers that helped define the year in limited-service restaurants.
In recent years restaurant operators have adapted their social media strategy as the benefits of platforms like Twitter and Facebook become more apparent.
Waffles find a place on the menu beyond breakfast.
Taco Bell extended its long-standing promise to delivering quality food at great value by announcing that 100 percent of its more than 6,000 U.S.
Brands turn their attention to “clean” ingredients as consumer demand for better quality, health ramps up.
Technology and data company Engagement Labs, creator of eValue Analytics, released its ‘Total Social’ data rankings on the top U.S.
Brand is opening urban units in San Francisco and Chicago, targeting younger customers.
Although bee populations in the U.S. have faced unprecedented threats in recent years, honey production is up as more consumers and operators demand it.
Starting this Thursday, August 6, Taco Bell is challenging everyone to take on its spiciest flavors with the new $1 DareDevil Loaded Grillers.
Coalition aims to improve employment opportunities for disadvantaged youth.
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Taco Bell, Pizza Hut, Panera latest to remove artificial ingredients.
It wasn’t all that long ago that only a small number of restaurant owners and chefs considered sustainability an essential aspect of their businesses.How times have changed.
Delivery is hotter than ever in quick service.
Pizza Hut, KFC, and Taco Bell parent makes progress on its CSR goals.
Brands invest in complex metrics to establish the real value of their social media channels.
New Biscuit Taco part of ongoing innovation efforts at Yum! Brand.