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2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Taco Bell Unveils Mobile App for In-Store, Drive-Thru Ordering
Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thr...
Taco Bell Partners with Sony for Destiny Sweepstakes
Taco Bell today announced a co-branded, six-week promotion with Sony Computer Entertainment America that will give fans the chance to win a Limited Ed...
Taco Bell Foundation for Teens Partners with YouTube Star
Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their fi...
Yum! Re-Teams with Aguilera for World Hunger Efforts
Three Happy Cows Primed for Growth with Taco Bell
Three Happy Cows got its humble start as a drinkable yogurt operation in Dallas, but as Taco Bell’s first Greek yogurt supplier, the boutique brand is...
Taco Bell Expands Breakfast with New Grilled Burritos
In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most succe...
Taco Bell Places Focus on Protein
Taco Bell’s latest menu revamp has the Mexican-inspired chain poised to attract more health-conscious consumers.
Taco Bell Amps Up Cantina Menu, Tests Greek Yogurt
Big flavor and high protein come together to create a Power Platform at Taco Bell, launching nationally on Thursday, July 17.
Taco Bell Cool Ranch Doritos Locos Taco to Debut in Canada
Taco Bell Cool Ranch Doritos Locos Tacos (DLT) will debut in Canada on July 7.
Taco Bell's Brian Niccol Named CEO
Taco Bell Corp., a division of Yum! Brands Inc., announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015.
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