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What to Expect from Taco Bell in 2018
Riding high after a successful 2017, Taco Bell plans to continue to capitalize on its fandom and innovate in 2018.
Self-Serve Kiosks, Delivery Coming to Taco Bell
The Mexican chain is making a major digital investment in 2018.
Fast Food Leaders Double Down on the Dollar Menu
The value wars are about to heat up in a major way.
How to Get Creative with Breakfast
Consistency is the norm when it comes to breakfast, but creativity can fuel brand excitement, growth.
Why the Biggest Brands Are All In On Digital Ordering
Consumer demand for convenience boosts mobile apps, kiosk tech at the major quick serves.
The New Approach to Dayparts
Millennials are forcing chains to look at opportunities in new dayparts.
Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
Inside Taco Bell’s Innovation Lab
Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Chatbots Are Changing How Customers Order
Major players like Taco Bell are investing in chatbots to better engage customers.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Taco Bell Now Accepting Applications for Live Más Scholarships
On January 15, the Taco Bell Foundation opened the Live Más Scholarship for the third year.
Taco Bell Bolsters Leadership, Hires New Brand President
Taco Bell to Launch Nacho Fries as Value Wars Heat Up
Taco Bell promised it would play a leading role in fast-food’s accelerating value wars. The chain just took its first swing of 2018.
Yum China Brings More Tacos to Shanghai with Two New Taco Bell Restaurants
Yum China Holdings Inc., and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, today announced the opening of two new restaurant...
Exclusive Taco Bell Beer to Highlight First So-Cal Cantina
Taco Bell’s expansion with drive-thru free restaurants is continuing its spread across the US with the first Cantina to open in Southern California.
Taco Bell Veteran Melissa Lora Set to Retire
Taco Bell announced today that Melissa Lora, president of Taco Bell International, will be retiring in the summer of 2018 after 31 years with the comp...
How Effective Was Taco Bell’s World Series Promotion?
This year, Taco Bell brought back its “Steal a Base, Steal a Taco” promotion for a second year to celebrate the World Series.
Trinity Capital Completes Sale of 57 Taco Bells
Trinity Capital, a Los Angeles-based boutique investment firm, announced the successful completion of the sale of 57 Taco Bell restaurants for OCAT, L...
Taco Bell's Forever 21 Fashion Line is Officially Here
Taco Bell isn’t exactly a restaurant chain that lacks brand appeal.
Taco Bell to Serve Alcohol at Hundreds of New Locations
Taco Bell plans to open between 300 and 350 “Cantina” locations by 2022, bringing its alcohol-focused concept to urban areas around the country.
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