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Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Taco Bell 'Feeds the Beat' of Rock Bands
One hundred bands around the country earn promotion through chain's "Feed the Beat" campaign.
Taco Bell Rewards Midwest Franchisee
RLC Enterprises Inc. of Northbrook, Illinois, wins chain's Glen Bell Award.
Taco Bell's Black Jack Going for Free
Chain to give away LTO tacos on Halloween in honor of holiday and World Series.
Win a Crunch When the Crunch Win
Syracuse Crunch hockey team partners with Taco Bell to give away free tacos.
Taco Bell Plays its Black Jack
New Black Jack Tacos to be sold through December 27.
Taco Bell Selects Lead Digital Agency
R/GA to work on strategic and creative digital marketing efforts.
Tyson Foods Provides Hunger Relief in New Jersey
Tyson Foods donated food to the Community FoodBank of New Jersey to show support for the Professional Chef’s Association.
Taco Bell Teams with NBA
Partnership allows Taco Bell television and online exposure through NBA, WNBA, and NBA D-League.
Court Rules in Favor of Taco Bell Franchisees
More than 70 franchisees represented in case against insurance company.
Taco Bell Makes Big-Screen Debut
New advertising campaign for value menu to run before select summer films before it moves to television.
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