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Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Taco Bell Now Accepting Applications for Live Más Scholarships
On January 15, the Taco Bell Foundation opened the Live Más Scholarship for the third year.
Taco Bell Bolsters Leadership, Hires New Brand President
Taco Bell to Launch Nacho Fries as Value Wars Heat Up
Taco Bell promised it would play a leading role in fast-food’s accelerating value wars. The chain just took its first swing of 2018.
Yum China Brings More Tacos to Shanghai with Two New Taco Bell Restaurants
Yum China Holdings Inc., and Taco Bell Corp., the world’s largest Mexican-inspired restaurant chain, today announced the opening of two new restaurant...
Exclusive Taco Bell Beer to Highlight First So-Cal Cantina
Taco Bell’s expansion with drive-thru free restaurants is continuing its spread across the US with the first Cantina to open in Southern California.
Taco Bell Veteran Melissa Lora Set to Retire
Taco Bell announced today that Melissa Lora, president of Taco Bell International, will be retiring in the summer of 2018 after 31 years with the comp...
How Effective Was Taco Bell’s World Series Promotion?
This year, Taco Bell brought back its “Steal a Base, Steal a Taco” promotion for a second year to celebrate the World Series.
Trinity Capital Completes Sale of 57 Taco Bells
Trinity Capital, a Los Angeles-based boutique investment firm, announced the successful completion of the sale of 57 Taco Bell restaurants for OCAT, L...
Taco Bell's Forever 21 Fashion Line is Officially Here
Taco Bell isn’t exactly a restaurant chain that lacks brand appeal.
Taco Bell to Serve Alcohol at Hundreds of New Locations
Taco Bell plans to open between 300 and 350 “Cantina” locations by 2022, bringing its alcohol-focused concept to urban areas around the country.
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