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Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Taco Bell Cool Ranch Doritos Locos Taco to Debut in Canada
Taco Bell Cool Ranch Doritos Locos Tacos (DLT) will debut in Canada on July 7.
Taco Bell's Brian Niccol Named CEO
Taco Bell Corp., a division of Yum! Brands Inc., announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015.
Taco Bell Debuts Spicy Chicken Cool Ranch DLT
Taco Bell unveiled its new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT).
Taco Bell Announces 2014 Feed the Beat Lineup
Taco Bell introduced the 2014 Feed The Beat (FTB) lineup, which includes 100 up-and-coming artists such as Big Data, Panama Wedding, Charli XCX, Chrom...
Taco Bell Introduces Third Round of Breakfast Ads
Following the launch of Taco Bell Breakfast, the brand is at it again, reminding America that the next generation of breakfast is here and here to sta...
Taco Bell Foundation Names Team of Celebrity Ambassadors
The Taco Bell Foundation for Teens introduced its team of four new ambassadors to help raise awareness for the high school dropout crisis today’s youn...
Taco Bell Franchisee To Open Doors in Converse, Texas, Unit
Taco Bell franchise Aksan United Fortune Inc.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
Brentwood Associates Acquires 21 Taco Bell Franchises
K-MAC Holdings Corp., headquartered in Fort Smith, Arkansas, announced it acquired 21 Taco Bell restaurants from Ricksim Inc., a franchisee that opera...
Breakfast Lands at Taco Bell
The wait is over.
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START TO FINISH: WHAT INSPIRES EXECS
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