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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
Brentwood Associates Acquires 21 Taco Bell Franchises
K-MAC Holdings Corp., headquartered in Fort Smith, Arkansas, announced it acquired 21 Taco Bell restaurants from Ricksim Inc., a franchisee that opera...
Breakfast Lands at Taco Bell
The wait is over.
Quick-Serve Industry Continues to Rise and Shine
With more quick-serve players jumping into the morning daypart, breakfast traffic continues to surge.
Taco Bell Foundation for Teens Reward California School
In celebration of the one-year anniversary of the Graduate for Más program, The Taco Bell Foundation for Teens and Get Schooled, in partnership with a...
Taco Bell Breakfast Menu Marks Its Largest National Rollout
Taco Bell fans will soon have the chance to rise and “live más” when the Mexican-inspired quick serve launches its breakfast menu nationally on March ...
Taco Bell Ups the Ante with XXL Crispy Taco
Taco Bell, the brand that brought consumers the iconic Doritos Locos Tacos, is once again upping the ante in the taco game with its biggest taco ever:...
Taco Bell Foundation for Teens Donates $120,000
As part of its commitment to enable and inspire teens to achieve más, the Taco Bell Foundation for Teens will award $60,000 in educational scholarship...
Taco Bell Introduces New Loaded Grillers
With millennial consumers continuously looking to find value in their deals, Taco Bell’s latest products aim to fit the bill.
Taco Bell Launches Largest Beverage Expansion
Taco Bell announced its plans to offer the apple-flavored Manzanita Sol, a classic flavor that has crossed borders.
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Ones to Watch