Jump to navigation
Inside Taco Bell’s Innovation Lab
Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Chatbots Are Changing How Customers Order
Major players like Taco Bell are investing in chatbots to better engage customers.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Taco Bell's New Innovation: A Shell Made of Fried Chicken
Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crisp...
Taco Bell Arrives in China
Yum China Holdings, Inc. and Taco Bell Corp.
Taco Bell Scrapping XL Soda Cups in 2017
In the spirit of New Year’s, millions of resolutions will be made.
Taco Bell Introduces $1 Double Stacked Tacos, New Sauces
Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22.
Taco Bell Accelerates Expansion into Spain
Taco Bell continues to accelerate its international growth by expanding further into the Spanish market.
Taco Bell Debuts First Flagship and Brand-New Logo
Taco Bell made its debut on the Las Vegas Strip on Monday, becoming the brand’s 7,000th restaurant and first flagship destination.
Yum! Brands Outlines Growth Plans after China Separation
Yum! Brands, Inc.
Hundreds Wait in Line at Brazil's First Taco Bell
Taco Bell is taking Glen Bell’s vision of sharing Mexican inspired food to one of the world’s largest markets: São Paulo, Brazil.
Taco Bell Pushes Community in 4 New Store Designs
Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio, and fire pit?...
Revamped QSR Drive-Thru Performance Study Launches
QSR magazine, a leading restaurant industry trade publication, and SeeLevel HX, a business intelligence provider, have partnered to continue bringing ...
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Tropical Smoothie Reports Highest AUV in Brand History
Healthy Fast Casual UFood Grill Opens in Baltimore
McDonald's Reflects on 'Year of Purposeful Change'
Chick-fil-A, Top Chains Expand to Small Colleges
McAlister’s Deli Expanding in Dallas-Fort Worth
Papa Murphy’s Launches First National Advertising Campaign
Wahlburgers Headed to Asia in Major Expansion
Burger 21 Introduces Steakhouse Burger
Marietta’s 'Big Chicken' KFC Getting a Makeover
Au Bon Pain Unveils Hearty Winter Menu