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Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Taco Bell Introduces New Loaded Grillers
With millennial consumers continuously looking to find value in their deals, Taco Bell’s latest products aim to fit the bill.
Taco Bell Launches Largest Beverage Expansion
Taco Bell announced its plans to offer the apple-flavored Manzanita Sol, a classic flavor that has crossed borders.
R&R Ventures Refinances Its Taco Bell Business
The Cypress Group acted as the exclusive advisor to R & R Ventures in the refinancing of its Taco Bell Restaurants and the acquisition of corporat...
Fall Spurs Brands Into Action in Fight Against Hunger
Fall hunger-relief initiatives like September’s Hunger Action Month and last week’s World Food Day from the United Nations’ World Food Programme (WFP)...
Taco Bell Expands Marketing Partnership with NBA
The National Basketball Association (NBA) and Taco Bell Corp.
Taco Bell Focuses Hunger Relief Efforts on Teens
Taco Bell and the Taco Bell Foundation for Teens, which seeks to inspire and enable America’s teens to graduate from high school, announced that its s...
Taco Bell Is The House of Dew With 3 New Beverages
Taco Bell is introducing the new “House of Dew”—three Mountain Dew–based frozen beverages—to hit menus nationwide on September 26.
Taco Bell Plays For The Future With Playstation4 Promo
Sony Computer Entertainment America (SCEA) and Taco Bell announced a co-branded, six-week “Play the Future First” promotion, beginning September 26, t...
Taco Bell Feeds The Beat With Debut of Its “Rockumentary”
Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music.
Taco Bell Dropping Kids’ Meals May Backfire, YouGov Says
Taco Bell is ending its kids' meals because, according to CEO Greg Creed, the brand is trying to become edgier and more Millennial-focused.
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