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Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Taco Bell Focuses Hunger Relief Efforts on Teens
Taco Bell and the Taco Bell Foundation for Teens, which seeks to inspire and enable America’s teens to graduate from high school, announced that its s...
Taco Bell Is The House of Dew With 3 New Beverages
Taco Bell is introducing the new “House of Dew”—three Mountain Dew–based frozen beverages—to hit menus nationwide on September 26.
Taco Bell Plays For The Future With Playstation4 Promo
Sony Computer Entertainment America (SCEA) and Taco Bell announced a co-branded, six-week “Play the Future First” promotion, beginning September 26, t...
Taco Bell Feeds The Beat With Debut of Its “Rockumentary”
Taco Bell, while best known for selling more than two billion tacos each year, is no stranger to music.
Taco Bell Dropping Kids’ Meals May Backfire, YouGov Says
Taco Bell is ending its kids' meals because, according to CEO Greg Creed, the brand is trying to become edgier and more Millennial-focused.
Taco Bell Kicks Kids’ Meals, Toys To The Curb
Taco Bell made news early this week with CEO Greg Creed’s announcement that the brand would scrap kids’ meals and toys by January 2014—all in the name...
Taco Bell Powers Up With Protein Menu
Taco Bell is taking the steps to offer relevant meal options for its customers and will start by rolling out two new product offerings in test: the Po...
Taco Bell Foundation Creates Times Square Yearbook
The Taco Bell Foundation for Teens, together with Get Schooled, invites teens to take part in a one-of-a-kind project, “Yearbook Time!...
Mark Wahlberg, Taco Bell Team Up to Help Kids Graduate
The Taco Bell Foundation for Teens, in partnership with Get Schooled, announced the launch of Graduate for Mas, a program challenging teens to make a ...
Offering Value Isn’t Enough; Taco Bell Wants to Redefine It
It may seem like a lofty goal, but Taco Bell is dead set on not only redefining value at the quick-service level, but also delivering it to consumers ...
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