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Inside Taco Bell’s Innovation Lab
Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Chatbots Are Changing How Customers Order
Major players like Taco Bell are investing in chatbots to better engage customers.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Taco Bell Debuts First Flagship and Brand-New Logo
Taco Bell made its debut on the Las Vegas Strip on Monday, becoming the brand’s 7,000th restaurant and first flagship destination.
Yum! Brands Outlines Growth Plans after China Separation
Yum! Brands, Inc.
Hundreds Wait in Line at Brazil's First Taco Bell
Taco Bell is taking Glen Bell’s vision of sharing Mexican inspired food to one of the world’s largest markets: São Paulo, Brazil.
Taco Bell Pushes Community in 4 New Store Designs
Remember the original Taco Bell mission restaurants, complete with a bell, an outdoor patio, and fire pit?...
Revamped QSR Drive-Thru Performance Study Launches
QSR magazine, a leading restaurant industry trade publication, and SeeLevel HX, a business intelligence provider, have partnered to continue bringing ...
Taco Bell Names New CMO
Taco Bell announced the promotion of Marisa Thalberg to chief marketing officer (CMO), where she will oversee all product and brand marketing and cons...
Taco Bell Foundation Funnels $1 Million into Scholarships
Taco Bell knows there is no traditional path to success. Yet today there are still those traditional rules to what is valued.
Twitter Boosts Consumer Engagement Beyond Social Media
In recent years restaurant operators have adapted their social media strategy as the benefits of platforms like Twitter and Facebook become more appar...
Taco Bell to Change to Cage-Free Eggs in One Year
Taco Bell extended its long-standing promise to delivering quality food at great value by announcing that 100 percent of its more than 6,000 U.S.
Krispy Kreme, Pizza Hut Earn Top Marks for Online Engagement
Technology and data company Engagement Labs, creator of eValue Analytics, released its ‘Total Social’ data rankings on the top U.S.
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