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Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Taco Bell Debuts Gourmet-Inspired Menu July 5
Taco Bell will bring gourmet inspired bowls and burritos with its new Cantina Bell menu, an industry-changing partnership with chef Lorena Garcia that...
Mark Wahlberg Leads Taco Bell “Graduate to Go” Campaign
The Taco Bell Foundation for Teens’ Graduate to Go initiative is inviting Americans to like, share, or tweet to help at-risk teens graduate high schoo...
Taco Bell Big Hitter Box Leverages MLB Sponsorship
Taco Bell’s food innovation experts are at it again. This time, they’ve found a way to put nachos into a burrito.
Drive-Thru Performance Study 2012 Set to Launch
Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...
Tacala Acquires 61 Taco Bell Units in St. Louis
Tacala LLC is pleased to announce the acquisition of 34 Taco Bell locations in the St. Louis DMA and two in the Knoxville DMA from Taco Bell Corp.
Harsha Agadi Named Executive Chairman of Quiznos' Board
Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V.
China Continues to Be Major Engine for Yum Growth
With more than half of Yum!...
Taco Bell Rolls Out Breakfast 'First Meal'
Taco Bell today introduced FirstMeal, a new breakfast menu that offers 11 menu items in 10 Western states, including California, Arizona, and Colorado...
Taco Bell Gears Up BCS Sponsorship
Taco Bell is an official BCS sponsor and in conjunction is offering the Taco 12 Pack at participating locations for a suggested price of $10.
Taco Bell Pack Can Fill You and 11 Friends for BCS Games
Looking for the perfect game day food to bring to your friend’s place for this year’s Bowl Championship Series (BCS) parties?...
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