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The New Approach to Dayparts
Millennials are forcing chains to look at opportunities in new dayparts.
Can Baby Boomers Save the Fast-Food Industry?
The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
Inside Taco Bell’s Innovation Lab
Taco Bell is known for its massively popular, outside-the-box menu items. We head to the headquarters to find out where, exactly, they come from.
Chatbots Are Changing How Customers Order
Major players like Taco Bell are investing in chatbots to better engage customers.
Snapchat: The Future of Marketing
This social media tool is the best way to reach young consumers.
Loyalty on the Go
Loyalty programs make the big move into smartphone ubiquity.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
Taco Bell to Begin Testing Item with Fried Egg Shell
If there’s a brand that understands the limits of a tortilla, it’s Taco Bell.
PETA Set to Promote Taco Bell (Yes, That's Happening)
Do PETA and Taco Bell belong in the same conversation? Perhaps the absurdity of that question is the point exactly.
Buy a Doritos Locos Taco, Feed a Dream at Taco Bell
The Doritos Locos Taco, the Taco Bell menu item that changed the way America thinks about crunchy tacos five years ago, is now changing how people can...
This Summer, Get Married at Taco Bell
Wedding bells are ringing Taco Bell-style, as the company announced it is celebrating love by giving fans the opportunity to get married at its Las Ve...
Yum! Brands Reports Results of 'Landmark Year'
Yum! Brands, Inc. reported results for the fourth quarter ended December 31, 2016.
Taco Bell's Naked Chicken Chalupa Now Available
Taco Bell’s latest food innovation made its highly anticipated debut on menus nationwide Thursday.
Taco Bell's New Innovation: A Shell Made of Fried Chicken
Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crisp...
Taco Bell Arrives in China
Yum China Holdings, Inc. and Taco Bell Corp.
Taco Bell Scrapping XL Soda Cups in 2017
In the spirit of New Year’s, millions of resolutions will be made.
Taco Bell Introduces $1 Double Stacked Tacos, New Sauces
Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22.
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