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Waffles find a place on the menu beyond breakfast.
Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Taco Bell Promotes Up-and-Coming Bands with Contest
Today, Taco Bell announced the call for entries for its 2011 Feed the Beat program, giving 100 artists $500 in Taco Bell gift cards to keep their hung...
QR Code, MTV Highlight New Taco Bell Promo
Today, Taco Bell launches the Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music co...
Taco Bell Wants You to ‘Spend Less’ This Summer
Taco Bell launched a new, integrated marketing campaign aimed at summer customers looking to pinch a few pennies.
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
Taco Bell's 12 Pack Feeds the Beat
Taco Bell is calling out to those who want to be the “life of the party,” and the secret is B.Y.O.T. (Bring Your Own Tacos).
Taco Bell, Mark Wahlberg Help Teens Stay in School
The Taco Bell Foundation for Teens announced its "Graduate To Go" fundraiser will be held April 7-21 at participating Taco Bell restaurants nationwide...
Taco Bell Franchisee Spills Success Secret
Rodney Walker, franchisee of 41 Taco Bell and KFC restaurants is spilling the secret of what helps him run successful restaurants.
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
Pacific Shrimp Crashes Taco Bell Menu for Limited Time
It’s no longer just about who you know—but knowing where to go.
Taco Bell’s Meaty Issues Might Be Hurting Other Brands
A new report shows that Taco Bell’s fight against a potential lawsuit claiming its beef is only 35 percent real beef might not just be hurting the bra...
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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