How the burger chain is building a loyal following with a brand voice all its own.
In the latest round of value wars, everyone is scrambling to carve out their own niche.
The burger chain says it is seeing no impact from McDonald's change so far.
Wendy’s takes a trip to the southwest with the new Southwest Avocado Chicken Salad and Sandwich.
Wendy’s, Pizza Hut, and Dunkin’ Donuts are duking it out this spring with PR moves a country mile outside of the box
Wendy’s doesn’t do cold streaks. After all, the sassy red head known for serving fresh, never frozen beef on every hamburger every day has been fresh since day one.
JAE Restaurant Group, one of the largest multi-unit franchisees of Wendy’s, announced the acquisition of 34 Wendy’s restaurants throughout Knoxville, Tennessee, making JAE Restaurant Group a major
New store designs. Value. Kiosks, delivery, and more. Wendy's has a three-year plan to rule one of the nation's most competitive categories.
Brands once again turn to value menus to attract customers. But is it still the best strategy?
Wendy’s is introducing the new Smoky Mushroom Bacon Cheeseburger.
Believe it or not, Wendy’s has never roasted one of its competitors like this before.
The Wendy's Company announced the grand opening of its 500th international restaurant location in Guatemala City, Guatemala by franchise organization Alimentos Corporativos Coralsa.
Wendy’s rings in the New Year with an expanded 4 for $4 menu.
Starting today, Wendy’s and DoorDash are partnering to bring fans what they’ve been craving: Wendy’s menu delivered right to their door.
On National Fast Food Day, one brand has special reason to celebrate.
Wendy’s delivery tests encouraged the brand to open the floodgates.
Wendy’s is adding chicken tenders to the menu.
Excellent execution is the foundation for each and every restaurant’s success.
QSR recognizes the important role Dave Thomas played in the history of the magazine with a donation to his Foundation for Adoption.
A Wendy’s fan favorite, the iconic Jr. Bacon Cheeseburger (aka the JBC), appears to be not so junior anymore with the launch of the new, limited-edition Giant Jr.
Wendy’s posted its 18th consecutive quarter of positive same-store sales Wednesday, beating profit and sales estimates and sending share values up despite reporting a net loss.
Inside the stories of five large franchise companies that have all scaled in very different ways.
After several years of work and collaboration between Wendy’s culinary innovation and supply chain teams and the National Mango Board (NMB), fresh mango has finally penetrated the quick-service seg
Wendy’s knows how passionate people have become about queso. In fact, this passion often turns into obsession. Good news for those folks, Wendy’s is also obsessed.
From Chipotle to Arby's to Wendy's, cyber crime can strike any restaurant brand—and the effects could be devastating.
The world’s largest Pizza Hut franchisee purchased another major stake in Wendy’s Thursday, and put to rest a lengthy litigation issue for the fast food chain in the process.
To the haters, the doubters and the fast food skeptics—Wendy’s wishes you a Happy National Salads Month.
Dave Thomas may have called himself “just a hamburger cook,” but his legacy in quick service and the nonprofit world is anything but ordinary.
Continued marketing around value and ingredients drove Wendy’s to its 17th consecutive quarter of positive same-store sales.