industry headlines

Wendy’s Cod Sandwich Returns with New Sauce, Pickles

2015-02-09 It’s time for fish fans to celebrate the return of Wendy's North Pacific Cod sandwich.

Wendy’s Brings Back Frosty Key Tag Campaign for Charity

2015-01-07 Wendy’s announced the launch of its second annual National Frosty Key Tag Program.

Wendy's Bacon Portabella Melt Back for Limited Time

2014-11-18 Wendy’s Bacon Portabella Melt on Brioche, a decadent, mushroom-abundant cheeseburger on a toasted bun, is back for a limited time.

Wendy’s Campaign Aims to Bring Good Barbecue to All

2014-09-30 Wendy’s launched the first in a series of #BBQ4Merica online videos to shed light on the barbecue inaccessibility cause, in celebration of Wendy’s lim...

Wendy’s Debuts Pulled Pork Sandwiches

2014-09-26 Wendy’s is bringing barbecue to a national audience with its three new BBQ Pulled Pork offerings: BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburg...

Wendy’s Offers Consumers “The Gouda Life” with New LTO

2014-08-21 Wendy’s is inviting consumers to get a taste of  “The Gouda Life,” a world filled with tastes of a brioche bun, Dijon aioli, and Gouda cheese.

Wendy’s Says Pretzel Bacon Cheeseburger is Here to Stay

2014-08-13 Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is th...

Wendy’s Testing Build-Your-Own Sandwich Program

2014-07-24 Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casu...

Wendy's Brings Back the Pretzel Bun

2014-06-18 Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.

Wendy’s Adds Steakhouse Flair in New Cheeseburger

2014-05-23 Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhou...