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The Meat of It
Beef reigns supreme, but other proteins are making inroads at burger chains.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
7 Ways to Protect Against a Data Breach
The recent credit card breach at Wendy’s serves as a reminder that quick-serve companies must double down on their security.
A focus on fresh brings out the best in fruits and vegetables.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Father's Day Frosty Weekend Raises $1.7 Million
Wendy's announced more than $1.7 million was raised for the Dave Thomas Foundation for Adoption.
Wendy’s Father’s Day Frosty Promotion Helps Children in Foster Care
The second annual Father's Day Frosty Weekend supports the cause of foster care adoption.
Wendy's Will Introduce New Frosty Shakes
Unlike the traditional product, the new Frosty Shakes are topped with whipped cream and a cherry and are served with a straw.
Wendy's Picked as No. 1 Adoption Friendly Business
Wendy's offers employees up to $23,300 in financial reimbursement and six weeks of paid leave per adoption.
PETA Challenges Triarc to Change Wendy's Practices
PETA president Ingrid E. Newkirk has written a letter to Triarc executives urging the company to move Wendy's away from using eggs from caged birds.
Triarc Companies Buys Wendy's
After two failed attempts, Triarc will purchase Wendy's for $2.34 billion.
Wendy's Names Chief of North America Operations
Steve Farrar will be responsible for improving restaurant operations at company and franchise restaurants beginning April 14.
Wendy's Introduces Chicken Wraps
Three new chicken wraps debut on the Wendy's menu this week. Each will sell for $1.49.
Wendy's Brings Back SW Caesar Salad
The Southwest Chicken Caesar Salad will be brought back as a limited-time offering during April and May.
Wendy's to Expand in Mexico
Two new franchisees will build and operate more than 60 restaurants over the next seven years.
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