industry headlines

Wendy’s Launches National Search for New CMO

2007-12-10 In the meantime, the chain's marketing strategy, the "That's Right" campaign, will continue, but at an accelerated pace.

Wendy's Announces Contest Winner

2007-11-15 Wendy’s asked burger lovers to enter Build Wendy’s New Burger contest for an opportunity to create a new addition to its menu in 2008. A Philly Style Hoagie Burger won.

Wendy's Gives Away 100 Million Songs

2007-11-13 In partnership with digital music provider, Rhapsody, Wendy's will offer combo-meal customers a code that can be redeemed for free music on the site.

Wendy’s Rolls Out Phase 2 of its Strategic Growth Plan

2007-10-26 Kerrii B. Anderson, CEO and President of Wendy's International, Inc. announced today that the company is launching the next phase of its strategic growth plan...

Wendy's 3Q Sales Growth Slows

2007-10-05 Wendy's says key measure of sales growth slowed in 3rd quarter.

Wendy's Franchise Owner Wants to Make a Bid for Hamburger Chain

2007-09-26 The owner of 134 Wendy's restaurants wants to make a bid for the nation's No. 3 hamburger chain with two private-equity firms.

Peltz, Triarc Put Pressure on Wendy’s

2007-07-31 Triarc Chairman and billionaire Nelson Peltz elaborates on his bid in a letter to Wendy's Chairman of the Board, Jim Picket...

Wendy’s Strengthens Animal Welfare Guidelines

2007-07-12 Wendy's will give preference to pork and chicken suppliers who implement the chain's guidelines.

Arby's Owner Claims Wendy's Buyout Block

2007-07-05 Billionaire investor Nelson Peltz said that the company is blocking him.

Peltz Says Triarc a Natural Buyer for Wendy's

2007-07-03 Activist investor Nelson Peltz told Wendy's International Inc. his firm is a "natural strategic buyer" for the burger chain.