industry headlines

Wendy's to Expand in Mexico

2008-03-31 Two new franchisees will build and operate more than 60 restaurants over the next seven years.

Wendy's Debuts Spicy Baconator

2008-03-10 The bold sandwich features six strips of bacon on two hamburgers with two slices of Pepper Jack cheese, chipotle ranch sauce, and jalapenos.

Wendy's Names Interim CMO

2008-02-15 Paul Kershisnik joined Wendy's in March 2007 as senior vice president of marketing strategy and innovation.

Wendy's Quarter Same-Store Sales Fall

2008-01-04 Average same-store sales at U.S. company restaurants decreased 0.8 percent for the quarter, compared to a 3.1 percent increase during the same quarter a year ago.

Wendy’s Launches National Search for New CMO

2007-12-10 In the meantime, the chain's marketing strategy, the "That's Right" campaign, will continue, but at an accelerated pace.

Wendy's Announces Contest Winner

2007-11-15 Wendy’s asked burger lovers to enter Build Wendy’s New Burger contest for an opportunity to create a new addition to its menu in 2008. A Philly Style Hoagie Burger won.

Wendy's Gives Away 100 Million Songs

2007-11-13 In partnership with digital music provider, Rhapsody, Wendy's will offer combo-meal customers a code that can be redeemed for free music on the site.

Wendy’s Rolls Out Phase 2 of its Strategic Growth Plan

2007-10-26 Kerrii B. Anderson, CEO and President of Wendy's International, Inc. announced today that the company is launching the next phase of its strategic growth plan...

Wendy's 3Q Sales Growth Slows

2007-10-05 Wendy's says key measure of sales growth slowed in 3rd quarter.

Wendy's Franchise Owner Wants to Make a Bid for Hamburger Chain

2007-09-26 The owner of 134 Wendy's restaurants wants to make a bid for the nation's No. 3 hamburger chain with two private-equity firms.