industry headlines

Wendy’s Brings Back Frosty Key Tag Campaign for Charity

2015-01-07 Wendy’s announced the launch of its second annual National Frosty Key Tag Program.

Wendy's Bacon Portabella Melt Back for Limited Time

2014-11-18 Wendy’s Bacon Portabella Melt on Brioche, a decadent, mushroom-abundant cheeseburger on a toasted bun, is back for a limited time.

Wendy’s Campaign Aims to Bring Good Barbecue to All

2014-09-30 Wendy’s launched the first in a series of #BBQ4Merica online videos to shed light on the barbecue inaccessibility cause, in celebration of Wendy’s lim...

Wendy’s Debuts Pulled Pork Sandwiches

2014-09-26 Wendy’s is bringing barbecue to a national audience with its three new BBQ Pulled Pork offerings: BBQ Pulled Pork Sandwich, BBQ Pulled Pork Cheeseburg...

Wendy’s Offers Consumers “The Gouda Life” with New LTO

2014-08-21 Wendy’s is inviting consumers to get a taste of  “The Gouda Life,” a world filled with tastes of a brioche bun, Dijon aioli, and Gouda cheese.

Wendy’s Says Pretzel Bacon Cheeseburger is Here to Stay

2014-08-13 Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is th...

Wendy’s Testing Build-Your-Own Sandwich Program

2014-07-24 Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casu...

Wendy's Brings Back the Pretzel Bun

2014-06-18 Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.

Wendy’s Adds Steakhouse Flair in New Cheeseburger

2014-05-23 Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhou...

Wendy’s Raises the Bar With Two New Salads

2014-03-10 Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chi...