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The Meat of It
Beef reigns supreme, but other proteins are making inroads at burger chains.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
7 Ways to Protect Against a Data Breach
The recent credit card breach at Wendy’s serves as a reminder that quick-serve companies must double down on their security.
A focus on fresh brings out the best in fruits and vegetables.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Wendy's Offers Frosty Fans Sweet Deal
Doing good never tasted so good.
Wendy’s Lures Back Fans with Premium Cod Sandwich
Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited t...
Wendy’s and Someecards Start Lunch Intervention
Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether.
Wendy’s Unveils Mediterranean-Inspired Cheeseburger
Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger.
NPD: Consumer Habits Shouldn’t Stop Brand Innovation
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...
Wendy’s Heats Up Value Menu
Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.
Wendy’s Swaps Pretzel Buns for Brioche
Wendy’s is bringing back its Bacon Portabella Melt and serving it on a toasted brioche bun.
Cypress Represents Bryant in Wendy's Refinancing
The Cypress Group acted as the exclusive advisor to Bryant Restaurants Inc. in the refinancing of its 19 Wendy's restaurants.
Wendy’s Stirs Up Drama with Pretzel Bun Soap Operas
Wendy’s recently launched Pretzel Pub Chicken sandwich is fueling the company to once again tap into the social trend of turning tweets into spoken wo...
Wendy's Pushes Pretzel Trend with Chicken Sandwich
Since July, millions of Americans have ordered Wendy’s Pretzel Bacon Cheeseburger.
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