industry headlines

Wendy’s Says Pretzel Bacon Cheeseburger is Here to Stay

2014-08-13 Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is th...

Wendy’s Testing Build-Your-Own Sandwich Program

2014-07-24 Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casu...

Wendy's Brings Back the Pretzel Bun

2014-06-18 Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.

Wendy’s Adds Steakhouse Flair in New Cheeseburger

2014-05-23 Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhou...

Wendy’s Raises the Bar With Two New Salads

2014-03-10 Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chi...

Wendy's Offers Frosty Fans Sweet Deal

2014-02-28 Doing good never tasted so good.

Wendy’s Lures Back Fans with Premium Cod Sandwich

2014-02-24 Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited t...

Wendy’s and Someecards Start Lunch Intervention

2014-02-10 Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether.

Wendy’s Unveils Mediterranean-Inspired Cheeseburger

2014-01-27 Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger.

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

2014-01-24 Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...