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The Meat of It
Beef reigns supreme, but other proteins are making inroads at burger chains.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
7 Ways to Protect Against a Data Breach
The recent credit card breach at Wendy’s serves as a reminder that quick-serve companies must double down on their security.
A focus on fresh brings out the best in fruits and vegetables.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Wendy’s Says Pretzel Bacon Cheeseburger is Here to Stay
Wendy’s confirmed its relationship status with the Pretzel Bacon Cheeseburger through its final #PretzelLoveSongs music video, and the good news is th...
Wendy’s Testing Build-Your-Own Sandwich Program
Wendy’s is testing a build-your-own sandwich program, a move that could nudge the company even closer to its goal of competing more with the fast-casu...
Wendy's Brings Back the Pretzel Bun
Wendy’s announced it is adding its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches back to the menu beginning in early July.
Wendy’s Adds Steakhouse Flair in New Cheeseburger
Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhou...
Wendy’s Raises the Bar With Two New Salads
Wendy’s is keeping it fresh with the debut of two new permanent menu items to its premium salad line: the Asian Cashew Chicken Salad and BBQ Ranch Chi...
Wendy's Offers Frosty Fans Sweet Deal
Doing good never tasted so good.
Wendy’s Lures Back Fans with Premium Cod Sandwich
Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited t...
Wendy’s and Someecards Start Lunch Intervention
Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether.
Wendy’s Unveils Mediterranean-Inspired Cheeseburger
Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger.
NPD: Consumer Habits Shouldn’t Stop Brand Innovation
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...
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