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The Meat of It
Beef reigns supreme, but other proteins are making inroads at burger chains.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
7 Ways to Protect Against a Data Breach
The recent credit card breach at Wendy’s serves as a reminder that quick-serve companies must double down on their security.
A focus on fresh brings out the best in fruits and vegetables.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Wendy's Serves Up Summer Fun with $1.99 Kids' Meals
This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.
Wendy's Reintroduces a Summer Favorite
Salad season really heats up starting today ... with the return of Wendy's most popular seasonal favorite: Berry Almond Chicken Salad.
Wendy's Refresh Continues with New, Interactive Website
Wendy’s launched a bolder, brighter, and more interactive Wendys.com, which—after a complete overhaul—is much more friendly for those on smartphones a...
What Makes a Frosty Better? A Waffle Cone, Wendy's Says
Wendy’s is giving fans another way to enjoy the Frosty with the new Wendy’sFrosty Waffle Cone.
Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings
When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent survey con...
Wendy's Celebrates National Salad Month
May is National Salad Month and no other quick service chain has more reason to celebrate salads than Wendy’s.
Wendy's Lends a Hand to Hurricane Sandy Relief Efforts
Wendy’s restaurants in the New York Tri-state area recently presented checks totaling $68,017.67 to three organizations providing disaster relief for ...
Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...
WyckWyre Celebrates Its 110,000th Applicant
WyckWyre, the online hiring system specific to the food and hospitality industry, celebrated its 110,000th applicant to use its system to apply to one...
New Wendy’s Logo Rolls Out Nationwide
On February 25, the new contemporary Wendy’s logo will begin appearing in Wendy’s advertising, and on product packaging, crew uniforms, new restaurant...
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