Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, recently expanded in Aurora, and pretzels are the first thing on Walmart shoppers’ lists. The new bakery will be owned and operated by one of Wetzel’s distinguished ‘Access to Equity’ entrepreneurs and restaurant industry veteran, Juveisa Prada. The brand’s Access to Equity program was created to improve inclusivity for women and minorities […]

For those with happy memories of delicious orange-and-vanilla creamsicle treats, there’s a brand-new way to recreate those times with Wetzel’s Pretzels new drink, the Orange Dream.  Starting Monday, April 8, guests can enjoy this new beverage– made with sweet, creamy orange citrus granita and layered with soft whip topping – starting at $6.99 and available at […]

The International Franchise Association (IFA) named Sai Hossain, owner of more than 40 Wetzel’s Pretzels locations throughout Southern California, as one of the 2023 Franchisees of the Year.  Hossain’s entrepreneurial journey with Wetzel’s traces back to 2004 when he quickly inked a franchise deal after seeing the profitability and efficiency of a bakery inside his local mall. […]

Wetzel’s Pretzels is expanding its California footprint with a new food truck cruising through North Orange County. The truck will be owned and operated by pretzel lovers, spanning generations from grandmother, Lorna Braley, to her daughter Stacey Hooper, along with Stacey’s daughters, Alexis Pullon and Jadyn Hooper. “Our family is truly devoted to Wetzel’s, and […]

History is being made with the opening of Wetzel’s Pretzels (Wetzel’s) in Macy’s Oakbrook Center at one of Chicagoland’s most prominent shopping, entertainment and restaurant destinations. And, this is more than delicious pretzels put on display while shopping at Macy’s – it’s about igniting entrepreneurial dreams.   With Wetzel’s Access to Equity program, pioneered to improve entrepreneurial inclusivity for women […]

The tantalizing aroma of freshly baked pretzels is about to weave its way into the hustle and bustle of Toronto’s Union Station as Wetzel’s Pretzels (Wetzel’s), the California-based leader in snacking, embarks on an epic journey into Ontario. With only five other locations in Western Canada, the highly anticipated opening of Wetzel’s in Toronto expands the brand’s presence […]

Wetzel’s Pretzels and Macy’s Union Square are offering customers the opportunity to fuel up with fresh-baked snacks as part of their retail therapy. Hot out of the oven, the dynamic duo opened two new Wetzel’s bakeries within Macy’s at the iconic Union Square. Integral to many other highly-trafficked, premier locations, like Disneyland, Universal City Walk […]

There’s a new twist in town. The nation’s snack leader, Wetzel’s Pretzels, is continuing to expand its innovative streetside bakery concept – Twisted by Wetzel’s – with a second California location opening this fall. Coming off the heels of the brand’s debut in La Habra earlier this year, Twisted by Wetzel’s is eager to open […]

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, recently expanded its Michigan footprint with a new food truck rolling through Metro Detroit. Savoring this momentous opening for the brand, Alicia Powell is operating the mobile bakery as one of the brand’s distinguished ‘Access to Equity’ entrepreneurs.    Wetzel’s Pretzels’ Access to Equity program was created to improve inclusivity for […]

Wetzel’s Pretzels is making a splash this summer with its new refreshing Guava Mangonada drink, featuring the popular chili lime seasoning brand Tajín. Beginning today, this season’s most craveable drink is a handcrafted mango and guava slushie mixed with Tajín Fruity Chamoy Hot Sauce that is made with 100% natural chilies, lime juice, sea salt […]

Wetzel’s Pretzels are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall. Wetzel’s has a packed pipeline for future growth in 2023, including opening a new […]

Wetzel’s Pretzels is expanding its South Florida presence with a new location at Dolphin Mall. The new bakery is situated at between the food court and Bass Pro Shop. Local pretzel-preneur, Claudia Roca, will be at the forefront of the opening as a South Florida-based franchisee. Wetzel’s joins more than 240 retail shops at Dolphin […]