industry headlines

Whataburger Offering Honey Butter, Sausage in Retail Stores

2014-06-18 Based on its growing popularity and strong customer demand, Whataburger and H-E-B announced today Whataburger’s Honey Butter and Premium Pork Sausage ...

Whataburger Heats Up with Jalapeño Cheddar Biscuit

2014-04-02 Whataburger’s customers can try a new spin on an old favorite with the brand’s new Jalapeño Cheddar Biscuit, available for a limited time.

What Burger Brands Can Learn from Sandwiches

2014-01-16 The burger segment could learn a thing or two from its more malleable brother, the sandwich.

Whataburger Names Media Agency

2014-01-08 San Antonio–based Whataburger awarded all media planning and buying duties to Austin’s McGarrah Jessee after a four-month search that included nationa...

Whataburger Promotes Two Brand Leaders

2014-01-07 Whataburger announced two executive team members have been promoted to new leadership roles within the company.

Whataburger Brings Back Monterey Melt

2014-01-03 Whataburger’s Monterey Melt burger, which was introduced earlier in 2013 for a limited time, returned to the menu as an All-Time Favorite, joining a s...

Whataburger Sells Proprietary Pancake Mix Online

2013-11-05 Whataburger pancake lovers can now make their own stacks at home, with the signature mix for Whataburger’s popular pancakes for sale on the company’s ...

Whataburger Named Top Workplace in San Antonio

2013-10-29 Whataburger Restaurants LLC announced its selection as a San Antonio Express-News Top Workplace for 2013.

Whataburger Honors Founder’s 100th Birthday

2013-10-08 In honor of what would have been founder Harmon Dobson's 100th birthday, Whataburger announced a promotion for October 8 from 5 to 8 p.m.

A.1. Thick & Hearty Burger is Back at Whataburger

2013-10-02 One of Whataburger’s most beloved burgers is back by popular demand.