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A look at how quick-service brands can adapt signature menu items to the retail space.
The Whataburger Way
Little known outside the South, Whataburger rides passionate consumer loyalty and slow and steady growth into quick service’s upper ranks.
How CEOs Can Make Big Things Happen
The industry’s top CEOs explain how they create company cultures that drive success.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Whataburger Donates Toys to Fire-Rescue Departments
Employees of restaurants and corporate office donate more than 3,000 toys to seven cities.
'Twas the 12 Days of Coupons at Whataburger
Company e-mailing coupons for free menu items to customers every other day from December 1 to Christmas Eve.
Whataburger Offers Wings Alternative for Football Fans
Company announces launch of LTO buffalo chicken sandwich.
Whataburger Fans Can Now Wear Orders on Sleeve
Burger chain launches T-shirt customization Web site, allowing customers to assemble favorite orders on shirts.
Whataburger Awards College Scholarships
The company will award more than $110,000 in college scholarships to 57 Whataburger family members.
Whataburger Aquires Largest Franchisee
Whataburger's deal with Barrand Inc. spans 40-plus restaurants in Northeast Texas and the Florida Panhandle.
Whataburger Announces New CFO
Whataburger Restaurants promotes Controller Ed Nelson to CFO.
Whataburger Chooses Xpient's IRIS POS
A rigorous evaluation process which involved 20 software vendors, stretched over 15 months and included several week-long demos and a month long pilot culminated with XPIENT being named as Whataburger's solution of choice.
Whataburger Names New President
COO and Executive Vice President Preston Atkinson is tapped to lead the burger company as it approaches the $1 billion mark.
Whataburger Matriarch Dies
The woman who raised a family and a legendary burger chain, with husband Harmon Dobson, died yesterday after a hard fought battle with cancer.
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