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The Right Path to National Expansion
Whether you’re still searching for new territories or nearing market saturation, these C-suite execs have insights for aggressive yet purposeful growth.
How to Age Gracefully
The pros and cons of getting old as a brand.
Bird is the Word
Long an American staple, fried chicken today is getting more creative.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
2013 Best Franchise Deals
Looking to add a brand to your portfolio? These are the limited-service industry’s best bets.
R&D Finds Its Feminine Side
Women bring fresh ideas and perspectives to menu development.
Is Your Brand Star Struck?
Aligning with celebrities can help brands shine bright, provided the operation doesn’t get caught up in their glare.
Interpreting the Top 100
Fast-casual expert George Green sits down with Technomic to learn what’s behind this year’s Fast-Casual Top 100.
Zaxby’s Unveils New Fan-First Initiatives for 2017
With the goal of finding more opportunities to engage with fans during memorable moments in their lives, Zaxby’s is launching a strategic agenda of fa...
Zaxby’s Promoting Grilled Cobb Zalad This Spring
For guests interested in lighter fare with fresh ingredients, Zaxby’s is highlighting its Grilled Cobb Zalad, served with Lite Ranch Dressing, at all ...
Zaxby’s Highlighting Boneless Wings with 9 Sauces
Celebrating the unique taste buds of each fan, Zaxby’s is highlighting its Boneless Wings Meal paired with its popular Hot Honey Mustard Sauce through...
Zaxby’s Named a Finalist for the Billboard Touring Awards
Zaxby’s was recently announced as a finalist for the 2016 Billboard Touring Awards in the Concert Marketing & Promotion award category for the Bra...
Zaxby's Rolling Out Interactive Tailgate Experience
Once again proving its commitment to college sports, Zaxby’s is rolling out “Zaxby’s Fanz of Flavor,” an interactive college tailgate experience, this...
Zaxby's Partner Opens New Nashville Location
Nashville-based development firm Forbes Plunkett Development recently celebrated the opening of the Zaxby's at 2241 Murfreesboro Road in the Nashboro ...
Zaxby’s Set to Launch New National Brand Campaign
Highlighting friends, family, and flavor, Zaxby’s is rolling out a national brand campaign designed to deepen connections with existing fans starting ...
Zaxby's Dials Up Crave Factor with Fried Pickles
To indulge fans searching for a summer rush of salty, sour, and crunchy, Zaxby’s is offering the wildly popular Fried Pickles as a limited-time-offer ...
Zensation Zalad Returns to Zaxby's
Zaxby’s is once again offering its wildly popular Zensation Zalad starting March 28.
Zaxby's Honors 25th Year with Deal, Giving Back
Zaxby’s is recognizing 25 years with a brand-wide celebration in all locations across 16 states now through January 3.
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