It's the franchisor's responsibility to equip franchisees with the appropriate local marketing tools.
While gadgets like the iPad and iPhone can be effective communication tools, experts say the multitasking habits they create can be harmful.
The popcorn chain already has locations in Arizona, California, Colorado, Georgia, Indiana, Michigan, Minnesota, Tennessee, and Texas, and the owner would like to see at least 100 locations open in 2011.
The best seller is a traditional butter-and-salt pretzel, which outsells the other flavors eight to one. Other seasonings include sour cream and onion, cinnamon sugar, and garlic.
Negotiating a lease for a second location is like planning for a second marriage: The ground rules are similar, but you’re still starting all over. Attorney Randall Airst offers some tips to help protect your interests.
Pricing is not about one number. By determining your worth and building value perception around that, your pricing strategy can strengthen brand perception and differentiation.
With the traditional franchise model struggling in the recession, some business people are finding that co-operative efforts are more rewarding.
The world of credit and debit card processing is a complex one, but operators can save money and headaches if they patiently sort through it.
With sales down due to the recession, having an efficient throughput model is critical to retaining and even building business.
It’s time the industry gets the credit it deserves. Employing nearly 13 million people is something to be proud of.
Rival franchises and price increases won’t deter a loyal customer, says Kevin West, director of coffee operations for Tim Hortons. But it’s up to the company to brand that loyalty.