Pricing strategies come into focus for retailers as minimum wage hikes take hold.
Subway franchisees band together to support an educational TV show for children.
In these days of stiff competition, limited-service brands must stand out from the crowd. Here are six innovative brands doing just that.
Whether improving quality or increasing convenience, pizza concepts are upping the ante to beat competitors.
A former construction manager, David Olmo found professional and personal fulfillment in an ice cream fantasyland.
Research and development expenses can add significant dollars to a rebrand project.
The pros and cons of getting old as a brand.
Drawing on three generations of family tradition, Buona is poised to introduce the world to authentic Italian beef.
TV might not seem an obvious choice for your marketing message, but studies suggest it’s too soon to write off the tube.
The founder of Pita Pit talks about how the brand's three core values stand firm 20 years after the business launched.
Freshii crossed the decade mark this year, showing that the healthy fast-casual movement might be here to stay.
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.