Chain: Baja Fresh

Baja Fresh begins the year with a grand opening and experienced franchisee.

Casdex agrees to digitize Baja Fresh’s records.

Initial product offerings are expected to include a line of Baja Fresh Salsas.

First Baja Fresh Express units open at LAX and USC with wait times of less than four minutes.

Baja Fresh and La Salsa have joined Rewards Network, the leading provider of dining frequency programs in North America.

Baja Fresh has signed a local radio deal with KIIS FM and Ryan Seacrest in Los Angeles.

California-based Baja Fresh Mexican Grill announced design and construction industry veteran Michael Napolitano has joined them as director of construction and design.

Former CKE exec Craig Hopkins has been hired as Baja Fresh’s new VP of Franchise Development and Real Estate.

Baja Fresh announced today a 5-year beverage contract with The Coca-Cola Company.

Wendy’s may sell its underperforming Baja Fresh chain, according to a press release issued by the company today.

Baja Fresh Mexican Grill introduces savory pork Carnitas to its popular menu.

Struggling Baja Fresh attributes to burger chains financial stumble.

Baja Fresh will close a total of 15 to 18 underperforming stores in the fourth quarter, parent company Wendy’s International announced.