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    Legendary Pitmaster Pat Martin Comes Back Swinging
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      Burger King

      Exterior of a Burger King restaurant.
      Burger King Taps Former Mountain Dew Exec as New Marketing Chief

      Burger King on Tuesday announced Patrick O’Toole will join the brand as Chief Marketing Officer, beginning February 6.

      Burger King logo.
      90-Unit Burger King Operator Declares Bankruptcy
      The franchisee cited lower sales and increased costs as the culprit.
      Exterior of a Burger King restaurant.
      Carrols Restaurant Group CEO Paulo Pena Passes Away
      The executive joined the company in April.
      Burger King hoodie.
      Burger King Drops Limited-Edition Whopper Hoodie

      It’s getting cold outside, but that doesn’t mean you can’t keep your flame-grilled Whopper sandwich, and your hands, nice and warm.

      Exterior of a Burger King restaurant.

      Burger King and Popeyes Seek Growth in Eastern Europe

      Restaurant Brands International and McWin, one of the most reputable operators in Europe, announced that affiliates of McWin have acquired exclusive master franchise and development rights to develop...
      Fuku's Dark Meat Chicken Sando.

      New CEO of David Chang’s Fuku Plots 2023 Brand Reset

      Fuku just appointed Claudia Lezcano to its top post, a quick-service marketing veteran who has big expansion plans in mind.

      Exterior of a Burger King restaurant.

      Former Domino's CEO to Serve as Burger King Parent's Executive Chairman

      As part of the move, the industry veteran will make a $30 million investment in Restaurant Brands International, operator of Burger King, Tim Hortons, Popeyes, and Firehouse Subs.

      Burger king set has hamburger french fries on wooden table.

      Burger King's $400M Comeback Off to Quick Start

      Nearly all of the chain's 500 franchisees are expressing interest, hoping to enhance their respective footprints. 

      Burger King employees.

      Burger King Franchisee GPS Hospitality Honors 10th Anniversary

      On Wednesday, October 19, GPS Hospitality, one the nation’s largest franchisees of BURGER KING, Popeyes Louisiana Kitchen, and Pizza Hut celebrated the tenth anniversary of the company’s...
      Burger King Ghost Whopper.

      Burger King's Ghost Pepper Whopper Returns with a Ghost Detector

      This Halloween, Burger King is adding an electromagnetic field ghost detector within the BK App and inviting its Royal Perks Members to discover whether they have paranormal activity in their house.
      Burger King's new 'You Rule' campaign.

      Burger King Changes its Classic 'Have it Your Way' Tagline

      The updated brand messaging caters toward a younger, diverse audience with an 'emotional articulation.' 

      Burger King Giving Away Cheeseburgers with $1 Purchase

      National Cheeseburger Day is only a few days away and to celebrate, Burger King is paying homage to its iconic, flame-grilled cheeseburger. This September 18, all Royal Perks members can receive a...
      Exterior of a Burger King restaurant.

      Inside Burger King's $400M Comeback Plan

      The multi-layered strategy touches on modernized branding, simplified operations, premium menus, advertising, and building refreshes/remodels. 

      Burger King's Impossible Original Chick'n Sandwich.

      Burger King Tests Plant-Based Chicken Sandwich

      For years, guests have loved the famous taste of the Original Chicken Sandwich (OCS) at Burger King. And now, starting August 22, guests in Cincinnati, Ohio, can get their hands on the...
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