Burger King
Restaurant Brands International and McWin, one of the most reputable operators in Europe, announced that affiliates of McWin have acquired exclusive master franchise and development rights to develop...
New CEO of David Chang’s Fuku Plots 2023 Brand Reset
Fuku just appointed Claudia Lezcano to its top post, a quick-service marketing veteran who has big expansion plans in mind.
Former Domino's CEO to Serve as Burger King Parent's Executive Chairman
As part of the move, the industry veteran will make a $30 million investment in Restaurant Brands International, operator of Burger King, Tim Hortons, Popeyes, and Firehouse Subs.
Burger King's $400M Comeback Off to Quick Start
Nearly all of the chain's 500 franchisees are expressing interest, hoping to enhance their respective footprints.
Burger King Franchisee GPS Hospitality Honors 10th Anniversary
On Wednesday, October 19, GPS Hospitality, one the nation’s largest franchisees of BURGER KING, Popeyes Louisiana Kitchen, and Pizza Hut celebrated the tenth anniversary of the company’s...
Burger King's Ghost Pepper Whopper Returns with a Ghost Detector
This Halloween, Burger King is adding an electromagnetic field ghost detector within the BK App and inviting its Royal Perks Members to discover whether they have paranormal activity in their house.
Burger King Changes its Classic 'Have it Your Way' Tagline
The updated brand messaging caters toward a younger, diverse audience with an 'emotional articulation.'
Burger King Giving Away Cheeseburgers with $1 Purchase
National Cheeseburger Day is only a few days away and to celebrate, Burger King is paying homage to its iconic, flame-grilled cheeseburger.
This September 18, all Royal Perks members can receive a...
Inside Burger King's $400M Comeback Plan
The multi-layered strategy touches on modernized branding, simplified operations, premium menus, advertising, and building refreshes/remodels.
Burger King Tests Plant-Based Chicken Sandwich
For years, guests have loved the famous taste of the Original Chicken Sandwich (OCS) at Burger King. And now, starting August 22, guests in Cincinnati, Ohio, can get their hands on the...