Focus Brands’ New Digital Strategy Could Be a Game-Changer
The company is testing a website/app backbone that each of its seven brands will use to grow transactions, reduce costs, and improve efficiency.
The company is testing a website/app backbone that each of its seven brands will use to grow transactions, reduce costs, and improve efficiency.
The first test locations are scheduled to open in March 2023.
The multi-brand platform is looking for a concept between 150–900 units.
The multi-brand platform has 270 nontraditional stores in its pipeline.