The Counter

    American fare is a natural for build-your-own brands.
    A bevy of cheese varieties livens up sandwich options.
    Operators look to natural meat and meat alternatives.
    Quick serves adopt fine-dining elements.

    The Counter Serves Up New President, COO

    The Counter Custom Built Burgers, the innovative build-your-own-burger concept known for its variety of toppings and more than 300,000 possible burger combinations, is proud to announce the promoti

    The Counter to Build Burgers in Middle East, U.K.

    The Counter Custom Built Burgers, the popular build-your-own-burger restaurant that offers more than 300,000 possible combinations, and Americana Group, the Middle East’s leading restaurant, food p

    Popular Menu Proteins

    As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

    Trickle-Down Theory

    There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses.

    Brewed to Perfection

    There’s Abita Purple Haze and Magic Hat #9, Anchor Steam and Bell’s Hell Hath No Fury, Sam Adams Winterfest and Troegs Dreamweaver.

    Sacre Bleu, Cheese!

    As restaurants look to establish extra color and flavor in their menus, they are discovering that they can easily add a little bit of blue—blue cheese, that is.