Dairy Queen, an international retail food and treat category leader, has given new meaning to the term global brand. Owned by Berkshire Hathaway, the DQ system has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill & Chill restaurant in the world. These openings mark the […]
A video camera and a few minutes of creativity was all it took for six Dairy Queen fans to be selected as winners of a Mini Cooper Countryman car in the DQsystem’s Mini Blizzard TREATment online video contest. The winners will receive their new cars on the first day of summer, Tuesday, June 21, at […]
Ace Metrix, a firm that studies television advertising effectiveness, revealed that Dairy Queen, which has broken seven new ads this year, has been the most effective quick-service restaurant TV advertiser YTD. Dairy Queen has an average Ace Score of 618, compared to an industry average of 578. Ace score is the measure of ad creative effectiveness […]
The Dairy Queen Operators’ Association and Cooperative announced the appointment of Josh Schmieg as its executive director effective January 1. Schmieg succeeds Harris Cooper, who after 20 years of service to the DQOA/DQOC elected to step down as its executive director on December 31. Cooper will maintain an active role with both companies as a […]
Wendy’s takes Top Food crown among chains with more than 5,000 units, while In-N-Out is tops in the less-than-5,000 category.
Stingray Point-of-Sale workstation approved by American Dairy Queen Corporation and further endorsed by Dairy Queen Operators’ Association.
Miniature version of the popular treat is now available across the country.
Franchise agreement with Al Safwa Food Group will bring first Dairy Queen to the country in spring of 2011, and a total of 32 by 2015.
A new national ad campaign focused on the fictional and humorous Blizzmann family will begin airing for Dairy Queen this month.
As one of the many ways to honor the 25th anniversary of the Blizzard Treat, Dairy Queen will launch its newest mini-sized Blizzard in August.
On Tax Day, Dairy Queen will park its Blizzardmobile outside of the IRS building, offering free mini blizzards to taxpayers and accountants.
When the recession hit in 2008, quick serves in the U.S. got a wake-up call: Even in the Western world, where drive thrus and combo meals were invented, quick serves are not immune to tight wallets and budget cuts. While brands in the U.S. struggled, some had a saving grace: an international presence. Take Dairy […]
Company announces plans for new units in Macau and Egypt, which brings total number of countries it has a presence in to 20.
The 4th Annual Miracle Treat Day at Dairy Queen raised millions of dollars for Children’s Miracle Network this year.
