Firehouse Subs’s 340-plus units have converted to Coca-Cola fountain drinks. Bottled beverages will be in restaurants by late November.

It’s no surprise that dining out is as common as dining at home these days and that Americans are expecting more from their restaurant experiences than ever before. The nation’s 935,000 restaurants are ready to deliver by monitoring the latest consumer and food trends to satisfy increasingly adventurous diners who also place a high premium on convenience and value.