QSR’s Transformational Brand of 2022: The Rebirth of Jack in the Box
With the help of new store designs, technology, marketing power, and franchisee support, the burger brand is in its best position to scale nationally.
With the help of new store designs, technology, marketing power, and franchisee support, the burger brand is in its best position to scale nationally.
Jack in the Box penned an agreement with a new franchisee group for 37 new restaurants and 46 existing stores in southeast markets.
The burger chain should see net positive growth next year for the first time since 2019.
Refranchising company stores is the next step in Jack in the Box’s plan to optimize the Del Taco system.
The fast-food franchise is employing multiple levers to present value to customers, through combos, price points, convenience, and more.